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Buzz: Harness the Principles of Influence and Create Demand

Marian Salzman, Ira Matathia, Ann O'Reilly

Hardcover

Current price ₹1,359
Original price ₹2,717
Original price ₹2,717
Original price ₹2,717
(-50%)
₹1,359
Current price ₹1,359

• Author(s): Marian Salzman | Ira Matathia | Ann O'Reilly • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book How to master the power of buzz Trendspotters and bestselling author...

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Attitude is Everything: Achieving Hair Raising Profits in Business

Jawed Habib, Habib Jawed

Paperback

Current price ₹257
Original price ₹395
Original price ₹395
Original price ₹395
(-35%)
₹257
Current price ₹257

• Author(s): Jawed Habib | Habib Jawed • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Banks & BankingStop giving up on your dreams and start turning them into reality. The journey to a s...

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Advertising, Brands and Consumer Behaviour: The Indian Context

Anup Krishnamurthy, S. Ramesh Kumar

Paperback

Current price ₹413
Original price ₹550
Original price ₹550
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₹413
Current price ₹413

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

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Accounting for Management:

S Ramanathan

Paperback

Current price ₹1,125
Original price ₹1,500
Original price ₹1,500
Original price ₹1,500
(-25%)
₹1,125
Current price ₹1,125

• Author(s): S Ramanathan • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementAbout the Book Accounting for Management is a comprehensive textbook designed especially for post graduate students of business manageme...

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A Course in Behavioral Economics

Erik Angner

Paperback

Current price ₹845
Original price ₹1,299
Original price ₹1,299
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₹845
Current price ₹845

• Author(s): Erik Angner • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi • Subject: General BooksThis textbook looks at decisions - how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner...

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Principles Of Economics

Stevenson, Betsey

Paperback

Current price ₹6,457
Original price ₹9,933
Original price ₹9,933
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(-35%)
₹6,457
Current price ₹6,457

• Author(s): Stevenson | Betsey • Publisher: Macmillan Learning • Publisher Imprint: Worth Pub • Subject: Economics

Complexity and Leadership

Chauhan, Kiran

Paperback

Current price ₹3,788
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Original price ₹5,827
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₹3,788
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• Author(s): Chauhan | Kiran • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipThis book challenges the orthodox discourse on leadership - often expressed in heroic and individualis...

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Decoded

Barden, Phil P.

Paperback

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Original price ₹1,749
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₹1,137
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• Author(s): Barden | Phil P. • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizat...

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Distress in The Fields: Indian Agriculture After Economics Liberalization

R. Ramakumar

Hardcover

Current price ₹975
Original price ₹1,500
Original price ₹1,500
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(-35%)
₹975
Current price ₹975

• Author(s): R. Ramakumar • Publisher: Tulika Books • Publisher Imprint: Tulika Books • Subject: Bio-Science and Agriculture • BISAC: Agriculture & Food (see also Political Science - Public PoliIn 2021, India completed three decades of implem...

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Startup Owners Manual

Blank, Steven

Hardcover

Current price ₹2,654
Original price ₹4,083
Original price ₹4,083
Original price ₹4,083
(-35%)
₹2,654
Current price ₹2,654

• Author(s): Blank, Steven • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: EntrepreneurshipMore than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process ou...

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They Ask You Answer

Sheridan Marcus

Hardcover

Current price ₹1,770
Original price ₹2,722
Original price ₹2,722
Original price ₹2,722
(-35%)
₹1,770
Current price ₹1,770

• Author(s): Sheridan Marcus • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get r...

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Human Development in an Unequal World

Prabhu Seeta; Iyer Sandhya

Hardcover

Current price ₹875
Original price ₹1,250
Original price ₹1,250
Original price ₹1,250
(-30%)
₹875
Current price ₹875

• Author(s): Prabhu Seeta; Iyer Sandhya • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentHuman development in an unequal world deals with the twenty-first-century challenges of ...

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Design Thinking Playbook

Lewrick, Michael

Paperback

Current price ₹2,339
Original price ₹3,597
Original price ₹3,597
Original price ₹3,597
(-35%)
₹2,339
Current price ₹2,339

• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...

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Inspired 2nd Edition: How to Create Tech Products Customers Love

Marty Cagan

Hardcover

Current price ₹2,023
Original price ₹3,111
Original price ₹3,111
Original price ₹3,111
(-35%)
₹2,023
Current price ₹2,023

• Author(s): Marty Cagan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Research & DevelopmentHow do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and d...

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Business, Institutions, and the Environment

Sarkar Runa

Paperback

Current price ₹207
Original price ₹295
Original price ₹295
Original price ₹295
(-30%)
₹207
Current price ₹207

• Author(s): Sarkar Runa • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Earth-Science/Environment • BISAC: Environmental EconomicsThe natural environment is intimately interlinked with economic processes, each affecting the othe...

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The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want the Tools The

Morgan, Jacob

Hardcover

Current price ₹1,770
Original price ₹2,722
Original price ₹2,722
Original price ₹2,722
(-35%)
₹1,770
Current price ₹1,770

• Author(s): Morgan | Jacob • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Organizational DevelopmentResearch Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a ...

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Measuring India: The Nation's Statistical System

Saluja M.R.

Hardcover

Current price ₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹1,495
(-30%)
₹1,047
Current price ₹1,047

• Author(s): Saluja M.R. • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: StatisticsReliable and up-to-date statistics are crucial for planning the economic advancement of a nation. This book presents a comprehe...

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The Textile Industry in India :

Oberoi Bindu

Hardcover

Current price ₹595
Original price ₹850
Original price ₹850
Original price ₹850
(-30%)
₹595
Current price ₹595

• Author(s): Oberoi Bindu • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Fashion & Textile • BISAC: Industries - GeneralThe textile industry is one of the oldest in the country, going back several centuries. The industry exp...

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Simply Said: Communicating Better at Work and Beyond

Jay Sullivan

Paperback

Current price ₹1,517
Original price ₹2,333
Original price ₹2,333
Original price ₹2,333
(-35%)
₹1,517
Current price ₹1,517

• Author(s): Jay Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsMaster the art of communication to improve outcomes in any scenario Simply Said i...

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Art Of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know

Alejandro Cremades

Hardcover

Current price ₹1,580
Original price ₹2,430
Original price ₹2,430
Original price ₹2,430
(-35%)
₹1,580
Current price ₹1,580

• Author(s): Alejandro Cremades • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: EntrepreneurshipStartup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fr...

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Water, Peace And War: Confronting the Global Water Crisis

Brahma Chellaney

Paperback

Current price ₹595
Original price ₹850
Original price ₹850
Original price ₹850
(-30%)
₹595
Current price ₹595

• Author(s): Brahma Chellaney • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: General Books

Functional Clothing Design: From Sportswear To Spacesuits

Susan M. Watkins

Hardcover

Current price ₹6,022
Original price ₹6,930
Original price ₹6,930
Original price ₹6,930
(-13%)
₹6,022
Current price ₹6,022

• Author(s): Susan M. Watkins • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesFunctional Clothing Design is a book about how and why clothing works. This interdisciplinary ...

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Governance Of Megacities : Fractured Thinking, Fragmented Setup

K C Sivaramakrishnan

Hardcover

Current price ₹770
Original price ₹1,100
Original price ₹1,100
Original price ₹1,100
(-30%)
₹770
Current price ₹770

• Author(s): K C Sivaramakrishnan • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Politics and Current Affairs • BISAC: Urban & RegionalMumbai, Kolkata, Chennai, Bengaluru and Hyderabad five of the largest Indian megacities a...

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Capital Flows And Exchange Rate Management

Sikdar Soumyen

Paperback

Current price ₹277
Original price ₹395
Original price ₹395
Original price ₹395
(-30%)
₹277
Current price ₹277

• Author(s): Sikdar Soumyen • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: International - Economics & TradeIntegration with the global economy has opened India to cross-border flows of not merely goods an...

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Economic Offences : A Compendium in Prose and Verse

S. Subramanian

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
Original price ₹595
(-30%)
₹417
Current price ₹417

• Author(s): S. Subramanian • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentThis book is a satirical social commentary on contemporary India and it employs, via parody, the lit...

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Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Aulet, Bill

Hardcover

Current price ₹2,164
Original price ₹3,328
Original price ₹3,328
Original price ₹3,328
(-35%)
₹2,164
Current price ₹2,164

• Author(s): Aulet | Bill • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Entrepreneurship24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many be...

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At Zero: The Final Secrets to Zero Limits- The Quest for Miracles Through Hooponopono

Joe Vitale

Hardcover

Current price ₹1,721
Original price ₹2,450
Original price ₹2,450
Original price ₹2,450
(-30%)
₹1,721
Current price ₹1,721

• Author(s): Joe Vitale • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: GeneralNew stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero ...

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Keynesian Reflections : Effective Demand, Money, Finance, and Policies in the Crisis

Toshiaki Hirai Et Al., Maria Cristina Marcuzzo, Perry Mehrling

Hardcover

Current price ₹875
Original price ₹1,250
Original price ₹1,250
Original price ₹1,250
(-30%)
₹875
Current price ₹875

• Author(s): Toshiaki Hirai Et Al. | Maria Cristina Marcuzzo | Perry Mehrling • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Economics - MacroeconomicsThe global financial crisis, which began in August 2007 an...

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Advantage: Why Organizational Health Trumps Everything Else in Business

Patrick M. Lencioni

Hardcover

Current price ₹1,814
Original price ₹2,860
Original price ₹2,860
Original price ₹2,860
(-37%)
₹1,814
Current price ₹1,814

• Author(s): Patrick M. Lencioni • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Organizational DevelopmentThere is a competitive advantage out there, arguably more powerful than any other. Is it superio...

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Urbanization and Development in Asia :

Beall Jo Basudeb Guha-Khasnobis And Ravi Kanbur, Basudeb Guha-Khasnobis

Hardcover

Current price ₹525
Original price ₹750
Original price ₹750
Original price ₹750
(-30%)
₹525
Current price ₹525

• Author(s): Beall Jo Basudeb Guha-Khasnobis And Ravi Kanbur | Basudeb Guha-Khasnobis • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Politics and Current Affairs • BISAC: Urban & RegionalOver the last few decades, globalizat...

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Macroeconomics And Monetary Policy : Issues for a Reforming Economy

Ahluwalia Montek S. Reddy Y.V. & Tarapore S.S., Y.V. Reddy, S.S. Tarapore

Paperback

Current price ₹382
Original price ₹545
Original price ₹545
Original price ₹545
(-30%)
₹382
Current price ₹382

• Author(s): Ahluwalia Montek S. Reddy Y.V. & Tarapore S.S. | Y.V. Reddy | S.S. Tarapore • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentThis collection of papers explo...

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Common Stocks & Uncommon Profits

Philip Fisher

Paperback

Current price ₹1,770
Original price ₹2,722
Original price ₹2,722
Original price ₹2,722
(-35%)
₹1,770
Current price ₹1,770

• Author(s): Philip Fisher • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralProduct Description Widely respected and admired, Philip Fisher is among the most influential i...

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One Up On Wall Street: How To Use What You Already Know To Make Money in the Market

Peter Lynch

Paperback

Current price ₹390
Original price ₹599
Original price ₹599
Original price ₹599
(-35%)
₹390
Current price ₹390

• Author(s): Peter Lynch • Publisher: Simon & Schuster • Publisher Imprint: Simon & Sc • Subject: Business Management • BISAC: Personal Finance - InvestingPenned by the famous mutual-fund manager, Peter Lynch, this book elaborates the man...

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Modern Principles of Economics

Tyler Cowen

Paperback

Current price ₹6,285
Original price ₹9,668
Original price ₹9,668
Original price ₹9,668
(-35%)
₹6,285
Current price ₹6,285

• Author(s): Tyler Cowen • Publisher: Macmillan Learning • Publisher Imprint: Worth Pub • Subject: Economics

Rational Leadership: Developing and Redeveloping Corporations

Paul Brooker, Margaret Hayward

Paperback

Current price ₹1,397
Original price ₹1,995
Original price ₹1,995
Original price ₹1,995
(-30%)
₹1,397
Current price ₹1,397

• Author(s): Paul Brooker | Margaret Hayward • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Strategic PlanningRational leadership inspires confidence by capably using appropriate rational means, as d...

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Principles of Marketing for a Digital Age

Tuten

Paperback

Current price ₹4,305
Original price ₹6,622
Original price ₹6,622
Original price ₹6,622
(-35%)
₹4,305
Current price ₹4,305

• Author(s): Tuten • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWinner of the TAA 2021 Most Promising New Textbook Award! Principles of Marketing for a Digital A...

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Marketing and Managing Tourism Destinations

Morrison, Alastair M.

Paperback

Current price ₹5,080
Original price ₹7,814
Original price ₹7,814
Original price ₹7,814
(-35%)
₹5,080
Current price ₹5,080

• Author(s): Morrison | Alastair M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralMarketing and Managing Tourism Destinations is a comprehensive and integrated introduc...

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Infrastructure Financing In India: Trends, Challenges, and Way Forward

Pratap

Hardcover

Current price ₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹1,595
(-30%)
₹1,117
Current price ₹1,117

• Author(s): Pratap • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Politics and Current Affairs • BISAC: Development - Economic DevelopmentGovernments the world over want to spend more on infrastructure (the benchmark for develo...

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Time Series Econometrics: Learning Through Replication

John D. Levendis

Hardcover

Current price ₹7,303
Original price ₹11,234
Original price ₹11,234
Original price ₹11,234
(-35%)
₹7,303
Current price ₹7,303

• Author(s): John D. Levendis • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Economics • BISAC: EconometricsRevised and updated for the second edition, this textbook allows students to work through classic texts in economic...

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Principles for Dealing with the Changing World Order

Ray Dalio

Hardcover

Current price ₹975
Original price ₹1,499
Original price ₹1,499
Original price ₹1,499
(-35%)
₹975
Current price ₹975

• Author(s): Ray Dalio • Publisher: Simon & Schuster Ltd • Publisher Imprint: Simon & Schuster Ltd

The Rational Optimist

Matt Ridley

Paperback

Current price ₹894
Original price ₹1,242
Original price ₹1,242
Original price ₹1,242
(-28%)
₹894
Current price ₹894

• Author(s): Matt Ridley • Publisher: HarperCollins Publishers • Publisher Imprint: HarperCollins PublishersIn 'The Rational Optimist' Ridley offers a counterblast to the prevailing pessimism of our age, and proves, however much we like to think ...

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Think Like a Spy

Julian Fisher

Paperback

Current price ₹1,039
Original price ₹2,209
Original price ₹2,209
Original price ₹2,209
(-53%)
₹1,039
Current price ₹1,039

• Author(s): Julian Fisher • Publisher: Little, Brown Book Group • Publisher Imprint: Little, Brown Book Group

CEO Excellence

Carolyn Dewar

Hardcover

Current price ₹650
Original price ₹999
Original price ₹999
Original price ₹999
(-35%)
₹650
Current price ₹650

• Author(s): Carolyn Dewar • Publisher: John Murray Press • Publisher Imprint: John Murray Press

Judgment in Managerial Decision Making

Max H. (Northwestern University) Bazerman

Paperback

Current price ₹6,018
Original price ₹7,014
Original price ₹7,014
Original price ₹7,014
(-14%)
₹6,018
Current price ₹6,018

• Author(s): Max H. (Northwestern University) Bazerman • Publisher: John Wiley & Sons Inc • Publisher Imprint: John Wiley & Sons Inc

Essentialism

Greg McKeown

Paperback

Current price ₹520
Original price ₹799
Original price ₹799
Original price ₹799
(-35%)
₹520
Current price ₹520

• Author(s): Greg McKeown • Publisher: Ebury Publishing • Publisher Imprint: Ebury Publishing

Lords of Finance

Liaquat Ahamed

Paperback

Current price ₹715
Original price ₹1,099
Original price ₹1,099
Original price ₹1,099
(-35%)
₹715
Current price ₹715

• Author(s): Liaquat Ahamed • Publisher: Cornerstone • Publisher Imprint: Cornerstone

Fundamentals of Investing, Global Edition

Scott Smart

Paperback

Current price ₹1,226
Original price ₹8,348
Original price ₹8,348
Original price ₹8,348
(-85%)
₹1,226
Current price ₹1,226

• Author(s): Scott Smart • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education LimitedFor undergraduate courses in Investments. The Core Concepts and Tools Students Need to Make Informed Investment Decisions Fundamentals o...

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An Introduction To Journalism

Carole Fleming, Emma Hemmingway, Gillian Moore

Paperback

Current price ₹617
Original price ₹725
Original price ₹725
Original price ₹725
(-15%)
₹617
Current price ₹617

• Author(s): Carole Fleming | Emma Hemmingway | Gillian Moore • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Communication, Mass Media and JournalismAn Introduction to Journalism examines the skills needed to work ...

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Air Transport Economics: From Theory to Applications

Bijan Vasigh, Brian Pearce

Paperback

Current price ₹6,583
Original price ₹9,403
Original price ₹9,403
Original price ₹9,403
(-30%)
₹6,583
Current price ₹6,583

• Author(s): Bijan Vasigh | Brian Pearce • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - TransportationAir Transport Economics: From Theory to Applications uniquely merges the ...

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Essentials of Business Research: a Guide to Doing Your Research Project

Jonathan Wilson

Paperback

Current price ₹591
Original price ₹695
Original price ₹695
Original price ₹695
(-15%)
₹591
Current price ₹591

• Author(s): Jonathan Wilson • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementReading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can c...

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Designing and Managing a Research Project A Business Student's Guide

Michael Jay Polonsky, David S. Waller

Paperback

Current price ₹591
Original price ₹695
Original price ₹695
Original price ₹695
(-15%)
₹591
Current price ₹591

• Author(s): Michael Jay Polonsky | David S. Waller • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA research guide designed for today?s business student This practical, step-by-step guide shows ...

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India’s Social and Economic Transformation in the 21st Century

Pallavi Choudhuri, Sonalde Desai, Amaresh Dubey

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
(-30%)
₹907
Current price ₹907

• Author(s): Pallavi Choudhuri | Sonalde Desai | Amaresh Dubey • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book provides a comprehensive analysis of India’s social and economi...

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Managing India: The Idea of IIMs and its Changing Contexts

R Rajesh Babu, Manish Thakur

Hardcover

Current price ₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹1,595
(-30%)
₹1,117
Current price ₹1,117

• Author(s): R Rajesh Babu | Manish Thakur • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book explores the history and metamorphosis of the Indian Institutes of Management (IIMs), the pr...

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International Business Communication A Global Communicator's Handbook

Preeti Oza

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Preeti Oza • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Business Communication: A Global Communicator's Handbook delves into the crucial role of effective international business comm...

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An Introduction to Human Resource Management

Nick Wilton

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Nick Wilton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business Management

Talent Management in India: Challenges and Opportunities

Prof. Masood Hasan, Anil Kumar Singh, Somesh Dhamija

Hardcover

Current price ₹767
Original price ₹1,095
Original price ₹1,095
Original price ₹1,095
(-30%)
₹767
Current price ₹767

• Author(s): Prof. Masood Hasan | Anil Kumar Singh | Somesh Dhamija • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTalent management refers to the process of integrating new workers, developing and retaining cur...

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Selling In The New World Of Business

Bob Kimball, Others

Paperback

Current price ₹1,699
Original price ₹2,426
Original price ₹2,426
Original price ₹2,426
(-30%)
₹1,699
Current price ₹1,699

• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...

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Macroeconomic Principles and Problems A Pluralist Introduction

Geoffrey Schneider

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• Author(s): Geoffrey Schneider • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Economic HistoryMacroeconomic Principles and Problems: A Pluralist Introduction offers a comprehensive overview of the ...

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Marketing and Globalization

Aurélia Durand

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• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...

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Fashion Entrepreneurship: The Creation of the Global Fashion Business

Neri Karra

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• Author(s): Neri Karra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryFashion has become a huge industry that not only affects our daily lives...

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Best Business & Economics Books to Read & Buy Online in India

Whether you are a student, working professional, business owner, or lifelong learner, understanding the fundamentals of how businesses and economies work is essential for successfully navigating today’s global economy and financial institutions. To help you build your knowledge of business and economics, this curated list has some of the best economics books and top business books to read today that explain the theories of knowledge and behaviour in the context of economics, business strategy, the role of government, international trade, and real-world economic activity.

If you want to buy business books online, explore powerful titles that help you think critically about markets, finance, strategy, and economic behaviour.

Explore a Wide Range of Business & Economics Books

The Business & Economics category brings together titles that span micro- and macroeconomics, public finance, economic reforms, business strategy, banking, and income tax insights. Whether you are studying economics or seeking practical knowledge to succeed in business or finance, this collection has something for you.

Foundational Economics & Theory

These titles comprise some of the best books to understand economics that offer a framework for understanding economics, including the way that markets behave, how economies are managed, and the way policy works.

Together, these books help readers explore both classical and modern economic ideas, making them some of the best economics books for students and researchers alike.

Business Economics & Practical Guides

For those interested in practical business contexts and the application of economics in organisational strategy and decision-making, these books offer valuable insights:

These practical books are especially beneficial to those working in a business environment, commerce students and anyone who needs clear and concise concepts of economics and business.

Specialised Economic Studies

Books that focus on macroeconomic issues, public finance, and socio-economic trends are very useful to people because they help us understand what is happening around us.

These books combine economic analysis with public policy and social context, contributing to a deeper understanding of economics in practice.

Short Introductions & Concept Guides

These brief titles clarify economic concepts and business topics for readers seeking targeted insight:

These books are ideal for learners who want accessible, concept-rich introductions to key fields in economics and business.

Top Business & Economics Books to Read

Here is a curated list of top business books to read and best economics books from this collection:

  1. The General Theory of Employment, Interest and Money by John Maynard Keynes

  2. India’s Growth Narrative: Performance and Potential (1951-52 to 2050-51) by Dr D.K. Srivastava et al.

  3. Business Economics by K. Rajagopalachar

  4. Indian Economy: Before and Since the Reform (Vol. 1) by K.N. Prasad

  5. Economic History of India: Ancient to Present Day by N. Jayapalan

  6. Dictionary Of Banking by B. Nandha Kumar

  7. Dictionary of Stock Market by  B. NandhaKumar

  8. Economics Of Public Finance (Vol. 1 & Vol. 2) by P.C. Jain

  9. Choice Theory (Very Short Introduction) by Michael Allingham

  10. Behavioural Economics (Very Short Introduction) by Michelle Baddeley

These selections span foundational economics, policy history, business management essentials, and accessible intros to modern economic thought, making them some of the best business and economics books available today.

Why Choose These Business & Economics Books?

  • The scope of the textbooks covers both theoretical frameworks and practical applications, perfect for students as well as professionals.

  • Some titles in this collection include introductory concept books, while others provide an in-depth analysis of economics, thus accommodating a variety of student learning objectives.

  • The textbooks cover topic areas such as public finance, the stock market, banking and economic reform.

  • Most of the books in this collection have been written by well-established economists, educators, and practitioners, thereby providing credible perspectives along with quality information.

Who Should Read These Books?

This collection is designed for

  • University students majoring in business.

  • Entrepreneurs and business leaders.

  • Research analysts and policy researchers.

  • Finance professionals and investors.

  • Anyone seeking a deeper understanding of economics and business principles

These titles provide you with the necessary educational foundation and analytical tools to enhance your academic background and help you utilise economic thinking to solve real-world business challenges.

Top Publishers Featured in This Collection

The Business/Economics Collection contains quality titles by reputable publishers, including Atlantic Publishers & Distributors, Oxford University Press, Routledge, SAGE Publications, and Cambridge University Press. These publishers are known for producing high‑quality economics books, business textbooks, and reference guides used by students, researchers, and professionals. Their works offer authoritative insights into economic theory, business strategy, public finance, and market analysis.

Frequently Asked Questions (FAQs)

Q1. What are some of the best economics books for beginners?

For people new to economics, The General Theory of Employment, Interest and Money by John Maynard Keynes and Choice Theory (A Very Short Introduction) by Michael Allingham.

Q2. Which books are useful for understanding business economics?

Business Economics by K. Rajagopalachar and reference guides such as Dictionary of Banking and Dictionary of Stock Market are practical and informative.

Q3. Are there books that explain India’s economic reforms?

Yes. Indian Economy: Before and Since the Reform (Vol. 1) and Economic Reforms in India since 1991 will provide a focused insight into economic change since the reform process started.

Q4. Do these books cover modern economic concepts like behavioural economics?

Yes! Behavioural Economics (Very Short Introduction) and Microeconomics (Very Short Introduction) provide an easy-to-read overview of some current strategies within the economic sphere.

Q5. Can these books help with academic study and research?

Yes. Titles like Economic History of India and India’s Growth Narrative support deeper research and contextual understanding of economic history and policy.

Q5. Can these books help with academic study and research?

Yes, indeed they are! The series includes books that can be utilised for both coursework and day-to-day business activities.

Final Thoughts

If you want to improve your career potential, gain a better understanding of basic economics, or learn how different types of markets affect governmental policies, our collection is designed to offer some of the best business and economics books. Start exploring and buy business books online from Atlantic Books, available all over India.