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Digital Marketing: A Practical Approach

CHARLESWORTH, ALAN

Paperback

Current price ₹4,636
Original price ₹6,622
Original price ₹6,622
Original price ₹6,622
(-30%)
₹4,636
Current price ₹4,636

• Author(s): CHARLESWORTH | ALAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingDigital Marketing: A Practical Approach provides a step-by-step and comprehens...

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Brand Meaning: Meaning, Myth and Mystique in Today's Brands

Mark Batey

Paperback

Current price ₹5,470
Original price ₹7,814
Original price ₹7,814
Original price ₹7,814
(-30%)
₹5,470
Current price ₹5,470

• Author(s): Mark Batey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyThis second edition of Brand Meaning lays out new territory for the underst...

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International Marketing: Approaching and Penetrating the International Marketplace

Jeffrey Edmund Curry

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

International Contracts: Drafting the International Sales Contract

Karla C. Shippey

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Karla C. Shippey • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: EconomicsShort Course In International Contracts: Drafting The International Salescontract Book Description

Economics Of Development

A.P. Thirlwall

Paperback

Current price ₹910
Original price ₹1,299
Original price ₹1,299
Original price ₹1,299
(-30%)
₹910
Current price ₹910

• Author(s): A.P. Thirlwall • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi • Subject: EconomicsThis classic, bestselling textbook provides a comprehensive introduction to the field of development economics. The 10th edition of ...

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World Trade And Development: Economic Integration Regional Blocs and Non-Members

Raj Kumar Sen, Kartik C. Roy, Clement A. Tisdell

Hardcover

Current price ₹263
Original price ₹375
Original price ₹375
Original price ₹375
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₹263
Current price ₹263

• Author(s): Raj Kumar Sen | Kartik C. Roy | Clement A. Tisdell • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsWorld Trade and Development: Economic Integration, Regional Blocs and Non-Members is an edited Volume of resea...

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Vipanan Prabhandh

P.K. Shah, B.D. Tated

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
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₹385
Current price ₹385

• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...

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Sustainable Energy Technologies

Brig. G.P. Chattopadhyay

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
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₹557
Current price ₹557

• Author(s): Brig. G.P. Chattopadhyay • Publisher: Atlantic • Publisher Imprint: Atlantic • Earth-Science/Environment Human Resource Management is the process of managing people in organizations in a structured manner. It encompasses the manag...

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Studies In Money, Finance And Banking

Manoranjan Sharma

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
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₹385
Current price ₹385

• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...

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Studies In Indian Economy (Vol. 2)

K.R. Gupta

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
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₹385
Current price ₹385

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s economy, which for decades was stuck with the so-called Hindu rate of growth around 3 per cent, has hit the 9 per cent mark for the last two c...

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Strategic Approach To Human Resource Management: Concept, Tools and Application

Tapomoy Deb

Paperback

₹672
Original price ₹895
Original price ₹895
Original price ₹895
(-25%)
₹672
Current price ₹672

• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...

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Scaling Frugal Innovations: Insights from India

Vandana Kumar

Paperback

₹222
Original price ₹295
Original price ₹295
Original price ₹295
(-25%)
₹222
Current price ₹222

• Author(s): Vandana Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management Every individual, organisation, or society uses energy in some form or the other. Increase in world population, and consequent material consum...

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Sales Management

C.L. Tyagi, Arun Kumar

Paperback

₹188
Original price ₹250
Original price ₹250
Original price ₹250
(-25%)
₹188
Current price ₹188

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....

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Public Enterprises: Economics and Management (MULTI VOL SET-2 Vols.)

K.R. Gupta

Hardcover

Current price ₹973
Original price ₹1,390
Original price ₹1,390
Original price ₹1,390
(-30%)
₹973
Current price ₹973

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...

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Reel and the Real: Portrayal of Gay Men in Bollywood Films

Himadri Roy

Hardcover

Current price ₹487
Original price ₹695
Original price ₹695
Original price ₹695
(-30%)
₹487
Current price ₹487

• Author(s): Himadri Roy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Music, Theatre & Films The filmdom of Bollywood has always for ages portrayed all sorts of emotions with finesse. Amidst all the cartography of emotions...

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Practicals In Financial Accounts (Vol. 2)

P.G. Itnal

Paperback

₹222
Original price ₹295
Original price ₹295
Original price ₹295
(-25%)
₹222
Current price ₹222

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

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Public Policy And Rural Development

Hemanth Kumar Mantrawadi

Hardcover

Current price ₹347
Original price ₹495
Original price ₹495
Original price ₹495
(-30%)
₹347
Current price ₹347

• Author(s): Hemanth Kumar Mantrawadi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic policy as government action is generally the principled guide to action taken by the administrative or executive branches of the ...

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Public Enterprises: Economics and Management (Vol. 2)

K.R. Gupta

Paperback

₹263
Original price ₹350
Original price ₹350
Original price ₹350
(-25%)
₹263
Current price ₹263

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...

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Personnel Management: Theory and Practice (Vol. 2)

Arun Kumar, Rachana Sharma

Hardcover

₹347
Original price ₹495
Original price ₹495
Original price ₹125
(-30%)
₹347
Current price ₹94

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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Office Organisation and Management

M.E. Thukaram Rao

Paperback

₹372
Original price ₹495
Original price ₹495
Original price ₹495
(-25%)
₹372
Current price ₹372

• Author(s): M.E. Thukaram Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedur...

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Marketing Management by Priyanka Goel

Priyanka Goel

Paperback

₹282
Original price ₹375
Original price ₹375
Original price ₹375
(-25%)
₹282
Current price ₹282

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The book is written for students of universities, colleges, and institutes pursuing their academic or professional education, either as regula...

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Marketing Management

Arun Kumar, Rachana Sharma

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

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Managing Ascendancy: Why Walk When You Can Run

A.B. Kar

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

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Macroeconomics: Theory, Policy and Application

A. Nag

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsApproach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The book has b...

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Irrigation Management (Vol. 1)

B.L. Darra, C.S. Raghuvanshi

Paperback

Current price ₹113
Original price ₹150
Original price ₹150
Original price ₹150
(-25%)
₹113
Current price ₹113

• Author(s): B.L. Darra | C.S. Raghuvanshi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe book on “Irrigation Management: A System Approach” Volume I was published in 1990 by M/s Atlantic Publishers ...

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Inflation Accounting Practices In India'S Corporate Sector

Mohd Rizwan Ahmad

Hardcover

Current price ₹277
Original price ₹395
Original price ₹395
Original price ₹395
(-30%)
₹277
Current price ₹277

• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...

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International Business: Concept Analysis and Strategy

A. Nag

Hardcover

Current price ₹1,327
Original price ₹1,895
Original price ₹1,895
Original price ₹1,895
(-30%)
₹1,327
Current price ₹1,327

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

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Indian Industrialisation: Trajectory Redefined

Dr. A.K. Agarwal

Paperback

₹282
Original price ₹375
Original price ₹375
Original price ₹375
(-25%)
₹282
Current price ₹282

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...

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Indian Economy: Visions Reality Challenges

Uma Narula

Hardcover

Current price ₹347
Original price ₹495
Original price ₹495
Original price ₹495
(-30%)
₹347
Current price ₹347

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economics Public opinion and the political system in India symbolize the complex strands of idealism and selfishness, commitment and dismay, planning and bur...

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Indian Banking Industry: Scope, Challenges and Opportunities

Chitra Lele

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
Original price ₹595
(-30%)
₹417
Current price ₹417

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndian Banking Industry: Scope, Challenges and Opportunities provides an in-depth knowledge about the Indian banking sector—institutions, reforms, an...

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Handbook For Project Control Professionals

Syed Ali Dilawer

Hardcover

Current price ₹403
Original price ₹575
Original price ₹575
Original price ₹575
(-30%)
₹403
Current price ₹403

• Author(s): Syed Ali Dilawer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAttending courses on Project Management and even passing recognized certification exam teaches you the theory and the principles of Pr...

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Globalization And Infrastructural Development In India

J.G. Valan Arasu

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): J.G. Valan Arasu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsInfrastructural development plays a key role in the economic development of a country. It forms the foundation of the superstructure of developm...

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Financial Accounting: A Simplified Approach

Naseem Ahmed

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹375
(-30%)
₹1,047
Current price ₹281

• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...

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Fiscal Deficit Of States In India

Janak Raj Gupta

Hardcover

Current price ₹277
Original price ₹395
Original price ₹395
Original price ₹395
(-30%)
₹277
Current price ₹277

• Author(s): Janak Raj Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEver since the Structural Adjustment Programme of 1991, the concern about the ever growing size of fiscal deficit has developed. In the...

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Financial Accounting (MULTI VOL SET-2 Vols.)

Balavant M. Unnibhavi

Hardcover

Current price ₹1,113
Original price ₹1,590
Original price ₹1,590
Original price ₹1,590
(-30%)
₹1,113
Current price ₹1,113

• Author(s): Balavant M. Unnibhavi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, rese...

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Financial and Management Accounting

C.L. Tyagi, Madhu Tyagi

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...

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ERP: The Future of Business Automation

Zubair H. Shaikh

Hardcover

Current price ₹487
Original price ₹695
Original price ₹695
Original price ₹695
(-30%)
₹487
Current price ₹487

• Author(s): Zubair H. Shaikh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management“The most impressive aspect of this book is that it would be highly useful to ERP professionals and all those who are getting initiate...

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Economic Growth Models

K.R. Gupta

Paperback

₹297
Original price ₹395
Original price ₹395
Original price ₹395
(-25%)
₹297
Current price ₹297

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe primary purpose of bringing out the book Economic Growth Models is to present a clear, straightforward, and current account of the main models of ...

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Dictionary of Human Resource Management

Gurpreet Randhawa

Paperback

₹372
Original price ₹495
Original price ₹495
Original price ₹350
(-25%)
₹372
Current price ₹245

• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe department of HRM in an organisation provides significant support and advice to line managers. The attraction, preservation and d...

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Development Discourses

Prasenjit Maiti

Hardcover

Current price ₹385
Original price ₹550
Original price ₹550
Original price ₹550
(-30%)
₹385
Current price ₹385

• Author(s): Prasenjit Maiti • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and AnthropologyThis collection of essays seeks to explore common lessons from political sociology and development studies and — in this process...

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Dictionary of Commerce & Management

K.C.S. Ranganayakulu

Paperback

₹372
Original price ₹495
Original price ₹495
Original price ₹450
(-25%)
₹372
Current price ₹315

• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe dictionary has been carefully compiled and edited to provide all important words, terms, concepts, institutions and principles...

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Dictionary of Commerce and Management

S.N. Chand

Paperback

₹372
Original price ₹495
Original price ₹495
Original price ₹495
(-25%)
₹372
Current price ₹372

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...

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Commerce For Ugc-Net/Slet: and Other Competitive Examinations

Atlantic Research Division

Paperback

₹338
Original price ₹450
Original price ₹450
Original price ₹450
(-25%)
₹338
Current price ₹338

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for those appearing in UGC-NET/SLET in the subject of Commerce. It would also be useful for candi...

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Biodiversity And Food Security

Shashi Kumar

Hardcover

Current price ₹333
Original price ₹475
Original price ₹475
Original price ₹475
(-30%)
₹333
Current price ₹333

• Author(s): Shashi Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThe value of biodiversity may be judged by considering the economic, ecological, anthropological, recreational and epistemic benef...

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Case Study Method: Theory and Practice (Research and Management Approaches)

A. Mustafa

Hardcover

Current price ₹347
Original price ₹495
Original price ₹495
Original price ₹495
(-30%)
₹347
Current price ₹347

• Author(s): A. Mustafa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to ga...

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Advanced Economics Of Development (Vol. 1)

K.R. Gupta

Paperback

₹225
Original price ₹300
Original price ₹300
Original price ₹300
(-25%)
₹225
Current price ₹225

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not ...

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Advanced Economics Of Development (Vol. 2)

K.R. Gupta

Paperback

₹225
Original price ₹300
Original price ₹300
Original price ₹300
(-25%)
₹225
Current price ₹225

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsDevelopment economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not ...

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An Introduction To Tourism

N. Jayapalan

Hardcover

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): N. Jayapalan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Tourism, Travel Guide & HospitalityNow-a-days there is a heartfelt need to understand the Tourism and its development. The introductory chapter of the bo...

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Advanced Microeconomics (Vol. 1)

K.R. Gupta

Paperback

₹147
Original price ₹195
Original price ₹195
Original price ₹195
(-25%)
₹147
Current price ₹147

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resource...

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Advanced Microeconomics (Vol. 2)

K.R. Gupta

Paperback

₹147
Original price ₹195
Original price ₹195
Original price ₹195
(-25%)
₹147
Current price ₹147

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMicroeconomics is a branch of economics that studies how individuals, households and firms and some states make decisions to allocate limited resource...

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Auditing: Theory and Practice

Arun Kumar, Rachana Sharma

Hardcover

₹767
Original price ₹1,095
Original price ₹1,095
Original price ₹695
(-30%)
₹767
Current price ₹522

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...

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An Introduction To The Study Of Fishes (Vol. 1)

Albert C.L.G. Gunther

Hardcover

Current price ₹420
Original price ₹600
Original price ₹600
Original price ₹600
(-30%)
₹420
Current price ₹420

• Author(s): Albert C.L.G. Gunther • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Fisheries & Aquaculture

Advertising Management

C.L. Tyagi, Arun Kumar

Paperback

₹282
Original price ₹375
Original price ₹375
Original price ₹375
(-25%)
₹282
Current price ₹282

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

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Miracle Morning Millionaires: What the Wealthy Do Before 8AM That Will Make You Rich

David Osborn

Paperback

Current price ₹1,757
Original price ₹1,958
Original price ₹1,958
Original price ₹1,958
(-10%)
₹1,757
Current price ₹1,757

• Author(s): David Osborn • Publisher: Hal Elrod International, Inc. • Publisher Imprint: Hal Elrod International, Inc. • BISAC: Personal Finance - GeneralWhat if the real secret of millionaires isn't about doing more, but becoming more? Million...

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A Sales Mindset: How To Prepare For Success

Jonathan Frost

Paperback

Current price ₹1,170
Original price ₹1,311
Original price ₹1,311
Original price ₹1,311
(-11%)
₹1,170
Current price ₹1,170

• Author(s): Jonathan Frost • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Sales & Selling - GeneralA Sales Mindset: how to prepare for successDo you spend yo...

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Successfully Start Your Business

Andrew Rogerson

Paperback

Current price ₹1,313
Original price ₹1,368
Original price ₹1,368
Original price ₹1,368
(-4%)
₹1,313
Current price ₹1,313

• Author(s): Andrew Rogerson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: EntrepreneurshipAre you considering business ownership and not sure where to start? If...

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Professional Presence: How to Look, Sound, and Act Like a Leader in Any Job

Cindy Steiner

Paperback

Current price ₹875
Original price ₹980
Original price ₹980
Original price ₹980
(-11%)
₹875
Current price ₹875

• Author(s): Cindy Steiner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: LeadershipPresence. It's hard to define, but we all recognize it when we see it. It's part style, part speech, part stance...and...

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Sun Tzu Meets Jesse Livermore: And They Both Win

Arthur Fixed

Paperback

Current price ₹1,130
Original price ₹1,270
Original price ₹1,270
Original price ₹1,270
(-11%)
₹1,130
Current price ₹1,130

• Author(s): Arthur Fixed • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: EducationSun Tzu Meets Jesse Livermore - And They Both Win is an updated edition of The A...

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3D Printing: The Next Industrial Revolution

Christopher Barnatt

Paperback

Current price ₹1,356
Original price ₹1,470
Original price ₹1,470
Original price ₹1,470
(-8%)
₹1,356
Current price ₹1,356

• Author(s): Christopher Barnatt • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: General3D Printing is about to transform our lives. While traditional laser and in...

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Stock Market Forecasting: The McWhirter Method De-Mystified

M. G. Bucholtz

Paperback

Current price ₹2,591
Original price ₹2,940
Original price ₹2,940
Original price ₹2,940
(-12%)
₹2,591
Current price ₹2,591

• Author(s): M. G. Bucholtz • Publisher: Wood Dragon Books • Publisher Imprint: Wood Dragon Books • BISAC: ForecastingIn 1937 Louise McWhirter published her ground-breaking forecasting methodology in which she revealed how to forecast in advance ...

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Best Business & Economics Books to Read & Buy Online in India

Whether you are a student, working professional, business owner, or lifelong learner, understanding the fundamentals of how businesses and economies work is essential for successfully navigating today’s global economy and financial institutions. To help you build your knowledge of business and economics, this curated list has some of the best economics books and top business books to read today that explain the theories of knowledge and behaviour in the context of economics, business strategy, the role of government, international trade, and real-world economic activity.

If you want to buy business books online, explore powerful titles that help you think critically about markets, finance, strategy, and economic behaviour.

Explore a Wide Range of Business & Economics Books

The Business & Economics category brings together titles that span micro- and macroeconomics, public finance, economic reforms, business strategy, banking, and income tax insights. Whether you are studying economics or seeking practical knowledge to succeed in business or finance, this collection has something for you.

Foundational Economics & Theory

These titles comprise some of the best books to understand economics that offer a framework for understanding economics, including the way that markets behave, how economies are managed, and the way policy works.

Together, these books help readers explore both classical and modern economic ideas, making them some of the best economics books for students and researchers alike.

Business Economics & Practical Guides

For those interested in practical business contexts and the application of economics in organisational strategy and decision-making, these books offer valuable insights:

These practical books are especially beneficial to those working in a business environment, commerce students and anyone who needs clear and concise concepts of economics and business.

Specialised Economic Studies

Books that focus on macroeconomic issues, public finance, and socio-economic trends are very useful to people because they help us understand what is happening around us.

These books combine economic analysis with public policy and social context, contributing to a deeper understanding of economics in practice.

Short Introductions & Concept Guides

These brief titles clarify economic concepts and business topics for readers seeking targeted insight:

These books are ideal for learners who want accessible, concept-rich introductions to key fields in economics and business.

Top Business & Economics Books to Read

Here is a curated list of top business books to read and best economics books from this collection:

  1. The General Theory of Employment, Interest and Money by John Maynard Keynes

  2. India’s Growth Narrative: Performance and Potential (1951-52 to 2050-51) by Dr D.K. Srivastava et al.

  3. Business Economics by K. Rajagopalachar

  4. Indian Economy: Before and Since the Reform (Vol. 1) by K.N. Prasad

  5. Economic History of India: Ancient to Present Day by N. Jayapalan

  6. Dictionary Of Banking by B. Nandha Kumar

  7. Dictionary of Stock Market by  B. NandhaKumar

  8. Economics Of Public Finance (Vol. 1 & Vol. 2) by P.C. Jain

  9. Choice Theory (Very Short Introduction) by Michael Allingham

  10. Behavioural Economics (Very Short Introduction) by Michelle Baddeley

These selections span foundational economics, policy history, business management essentials, and accessible intros to modern economic thought, making them some of the best business and economics books available today.

Why Choose These Business & Economics Books?

  • The scope of the textbooks covers both theoretical frameworks and practical applications, perfect for students as well as professionals.

  • Some titles in this collection include introductory concept books, while others provide an in-depth analysis of economics, thus accommodating a variety of student learning objectives.

  • The textbooks cover topic areas such as public finance, the stock market, banking and economic reform.

  • Most of the books in this collection have been written by well-established economists, educators, and practitioners, thereby providing credible perspectives along with quality information.

Who Should Read These Books?

This collection is designed for

  • University students majoring in business.

  • Entrepreneurs and business leaders.

  • Research analysts and policy researchers.

  • Finance professionals and investors.

  • Anyone seeking a deeper understanding of economics and business principles

These titles provide you with the necessary educational foundation and analytical tools to enhance your academic background and help you utilise economic thinking to solve real-world business challenges.

Top Publishers Featured in This Collection

The Business/Economics Collection contains quality titles by reputable publishers, including Atlantic Publishers & Distributors, Oxford University Press, Routledge, SAGE Publications, and Cambridge University Press. These publishers are known for producing high‑quality economics books, business textbooks, and reference guides used by students, researchers, and professionals. Their works offer authoritative insights into economic theory, business strategy, public finance, and market analysis.

Frequently Asked Questions (FAQs)

Q1. What are some of the best economics books for beginners?

For people new to economics, The General Theory of Employment, Interest and Money by John Maynard Keynes and Choice Theory (A Very Short Introduction) by Michael Allingham.

Q2. Which books are useful for understanding business economics?

Business Economics by K. Rajagopalachar and reference guides such as Dictionary of Banking and Dictionary of Stock Market are practical and informative.

Q3. Are there books that explain India’s economic reforms?

Yes. Indian Economy: Before and Since the Reform (Vol. 1) and Economic Reforms in India since 1991 will provide a focused insight into economic change since the reform process started.

Q4. Do these books cover modern economic concepts like behavioural economics?

Yes! Behavioural Economics (Very Short Introduction) and Microeconomics (Very Short Introduction) provide an easy-to-read overview of some current strategies within the economic sphere.

Q5. Can these books help with academic study and research?

Yes. Titles like Economic History of India and India’s Growth Narrative support deeper research and contextual understanding of economic history and policy.

Q5. Can these books help with academic study and research?

Yes, indeed they are! The series includes books that can be utilised for both coursework and day-to-day business activities.

Final Thoughts

If you want to improve your career potential, gain a better understanding of basic economics, or learn how different types of markets affect governmental policies, our collection is designed to offer some of the best business and economics books. Start exploring and buy business books online from Atlantic Books, available all over India.