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Strategic Brand Management for B2B Markets A Road Map for Organizational Transformation

Sharad Sarin

Paperback

₹409
Original price ₹545
Original price ₹545
Original price ₹545
(-25%)
₹409
Current price ₹409

• Author(s): Sharad Sarin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStrategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Glob...

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Financial Planning: Theory and Practice

Anandi P. Sahu, Harry StarnJr, Shailendra Kumar Rai

Paperback

Current price ₹469
Original price ₹625
Original price ₹625
Original price ₹625
(-25%)
₹469
Current price ₹469

• Author(s): Anandi P. Sahu | Harry StarnJr | Shailendra Kumar Rai • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Investments & Securities - GeneralAn all-encompassing companion to unders...

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Kaun Dhokha Deta Hai aur Kaise?: Ghotale Dhokhadhadi or Corporate Duniya Ka Syah Paksh

Robin Banerjee

Paperback

Current price ₹487
Original price ₹695
Original price ₹695
Original price ₹695
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₹487
Current price ₹487

• Author(s): Robin Banerjee • Publisher: Sage Publications • Publisher Imprint: SAGEBhasha • Subject: Business Management • BISAC: Management - GeneralAbout the Book This book is a definitive account of Frauds and scams popping up in the Corporat...

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Regional Economic Diversity: Lessons from an Emergent India

Dr. Poornima Dore

Hardcover

Current price ₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹1,495
(-30%)
₹1,047
Current price ₹1,047

• Author(s): Dr. Poornima Dore • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentAbout the Book Take a deep dive into the regional economy of India to understand the big debates ...

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Performing Shakespeare in India: Exploring Indianness Literatures and Cultures

Shormishtha Panja, Babli Moitra Saraf

Hardcover

Current price ₹537
Original price ₹825
Original price ₹825
Original price ₹825
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₹537
Current price ₹537

• Author(s): Shormishtha Panja | Babli Moitra Saraf • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: English Literature • BISAC: Industries - Media & CommunicationsAn adaptation of Shakespeare’s plays as a basis of cr...

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Macroeconomics: From Short Run to Long Run

Ramesh Chandra Das, Dibyendu Banerjee

Paperback

Current price ₹488
Original price ₹650
Original price ₹650
Original price ₹650
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₹488
Current price ₹488

• Author(s): Ramesh Chandra Das | Dibyendu Banerjee • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Economics • BISAC: Economics - MicroeconomicsAbout the Book This comprehensive textbook deals with multidimensional aspe...

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Lessons in State Capacity from Delhi's Schools

Yamini Aiyar

Hardcover

Current price ₹869
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₹869
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• Author(s): Yamini Aiyar • Publisher: Oxford UP • Publisher Imprint: Oxford UPWhat will it take to build high-performing, purpose-oriented public sector organizations in India? In answering this question, the voices of India’s frontline officer...

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Evolution of Economic Ideas :

Bharat-Ram Vinay

Hardcover

Current price ₹595
Original price ₹850
Original price ₹850
Original price ₹850
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₹595
Current price ₹595

• Author(s): Bharat-Ram Vinay • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Economics - TheoryThe history of economic thought can be traced to the Industrial Revolution and the 19th-century Great Divergence u...

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Commodities and Capabilities :

Sen Amartya

Paperback

Current price ₹154
Original price ₹220
Original price ₹220
Original price ₹220
(-30%)
₹154
Current price ₹154

• Author(s): Sen Amartya • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Investments & Securities - Commodities - GeneralAbout the Book Commodities and Capabilities presents a set of inter-related theses c...

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Trend Following 5 E: How To Make A Fortune In Bull Bear And Black Swan Markets

Michael W. Covel

Hardcover

Current price ₹2,823
Original price ₹4,343
Original price ₹4,343
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(-35%)
₹2,823
Current price ₹2,823

• Author(s): Michael W. Covel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - Analysis & Trading StrategiesWant to take the financial journey to a new investing philosophy t...

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The Geopolitics Of Globalization

Nayar Baldev Raj, Baldev Raj

Paperback

Current price ₹487
Original price ₹695
Original price ₹695
Original price ₹695
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₹487
Current price ₹487

• Author(s): Nayar Baldev Raj | Baldev Raj • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentThis book explores various aspects of globalization, especially the role played by ge...

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Walk the Talk: Women, Work, Equity, Effectiveness

Anjali Hazarika

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): Anjali Hazarika • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of...

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Marketing in the Digital Age

Dinesh Kumar

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Dinesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how...

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GST: A Handbook for UG, PG and Professional Courses

Sant Kumar

Paperback

₹597
Original price ₹795
Original price ₹795
Original price ₹795
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₹597
Current price ₹597

• Author(s): Sant Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCourses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of...

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Handbook of Communication Models, Perspectives, Strategies

Uma Narula

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹522
Current price ₹522

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismNew ideas, new models of communications and newer perspectives through which communication has been studied, applied, o...

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International Economics: Understanding the Dynamics of the Global Marketplace

Jeffrey Edmund Curry

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
Original price ₹450
(-30%)
₹315
Current price ₹315

• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Economics

Theory In Cost Accounting

I. Narsis

Paperback

₹119
Original price ₹125
Original price ₹125
Original price ₹125
(-5%)
₹119
Current price ₹119

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...

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Sarvajanik Arthvighyan: Sidhant Aivam Paryog

Janak Raj Gupta, Bimla Mahajan

Paperback

₹297
Original price ₹395
Original price ₹395
Original price ₹395
(-25%)
₹297
Current price ₹297

• Author(s): Janak Raj Gupta | Bimla Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economicsलोकहित में सरकार का महत्व एवं इसकी आर्थिक, विशेष रूप से वित्तीय क्रियाएं निरन्तर बढ़ रहे हैं। सरकार की वित्तीय प्रणालियों एवं सरका...

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Public Finance: Principles, Policies and Practices

Arjun Y. Pangannavar

Paperback

₹297
Original price ₹395
Original price ₹395
Original price ₹395
(-25%)
₹297
Current price ₹297

• Author(s): Arjun Y. Pangannavar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic Finance occupies a significant place in decision-making process and is a vital instrument for the growth and development of modern ec...

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Personnel Management: Theory and Practice (Vol. 1)

Arun Kumar, Rachana Sharma

Paperback

₹119
Original price ₹125
Original price ₹125
Original price ₹125
(-5%)
₹119
Current price ₹119

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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International Business: Concept, Analysis and Strategy

A. Nag

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

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Indian Economy (Vol. 1)

K.R. Gupta, J.R. Gupta

Paperback

₹207
Original price ₹275
Original price ₹275
Original price ₹275
(-25%)
₹207
Current price ₹207

• Author(s): K.R. Gupta | J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAt the time of attainment of independence, the Indian economy was in a bad shape. Centuries of exploitative rule by the British had drain...

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Company Law

Madhu Tyagi, Arun Kumar

Hardcover

Current price ₹487
Original price ₹695
Original price ₹695
Original price ₹695
(-30%)
₹487
Current price ₹487

• Author(s): Madhu Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. The bo...

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Contemporary Popular Malayalam Cinema: a Spatial Dynamical Study

Dr. Reji A.L

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
Original price ₹595
(-30%)
₹417
Current price ₹417

• Author(s): Dr. Reji A.L • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book attempts to analyse the shifts in perspectives in the narrative framework of contemporary popular Malayalam cinema as a result of ...

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Black Money in India: Meaning, Magnitude and Measures

Chitra Lele

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
Original price ₹595
(-30%)
₹417
Current price ₹417

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economics Most people have a nebulous notion of black money; hence they have limited knowledge about it and are not able to come together to fight against thi...

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Agrarian Economy Of Ancient India

Gian Chand Chauhan

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
Original price ₹595
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₹417
Current price ₹417

• Author(s): Gian Chand Chauhan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe book aims at presenting a detailed and systematic study of the economic conditions of ancient India dealing with different aspects of agrari...

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Selling Online for Dummies

Paul Waddy

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
Original price ₹895
(-30%)
₹627
Current price ₹627

• Author(s): Paul Waddy • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Business ManagementOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If y...

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The Nvidia Way: Jensen Huang and the Making of a Tech Giant

Tae Kim

Hardcover

Current price ₹2,151
Original price ₹3,136
Original price ₹3,136
Original price ₹3,136
(-31%)
₹2,151
Current price ₹2,151

• Author(s): Tae Kim • Publisher: W.W. Norton & Comp. • Publisher Imprint: WW Norton • Subject: Business Management • BISAC: Industries - Computers & Information TechnologyNvidia is the darling of the age of artificial intelligence: its c...

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Agrarian Questions ( Oip )

Basu Kaushik(Ed)

Paperback

Current price ₹414
Original price ₹595
Original price ₹595
Original price ₹595
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₹414
Current price ₹414

• Author(s): Basu Kaushik(Ed) • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentThe most important recent advances in the theory of agrarian relations are explored in this collec...

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International Trade And India

Pal Parthapratim

Paperback

Current price ₹245
Original price ₹350
Original price ₹350
Original price ₹350
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₹245
Current price ₹245

• Author(s): Pal Parthapratim • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: International - Economics & TradeInternational trade has influenced our lives in more ways than we recognize. This sho...

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State Capability in India

T. V. Somanathan

Hardcover

Current price ₹16,821
Original price ₹20,186
Original price ₹20,186
Original price ₹20,186
(-17%)
₹16,821
Current price ₹16,821

• Author(s): T. V. Somanathan • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Economics • BISAC: Development - Economic DevelopmentThe deficiencies in the capability of the state to design and implement effective policies are arg...

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Export Import Management :

Justin Paul & Rajiv Aserkar, Rajiv Aserkar

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
(-25%)
₹597
Current price ₹597

• Author(s): Justin Paul & Rajiv Aserkar | Rajiv Aserkar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • BISAC: Exports & ImportsThe second edition of Export Import Management has been updated with two new chapters and new case st...

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What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive

Mark H. McCormack

Paperback

Current price ₹1,040
Original price ₹1,599
Original price ₹1,599
Original price ₹1,599
(-35%)
₹1,040
Current price ₹1,040

• Author(s): Mark H. McCormack • Publisher: Bantam • Publisher Imprint: Bantam • BISAC: Management - GeneralThis business classic features straight-talking advice you'll never hear in school. Featuring a new foreword by Ariel Emanuel and Patric...

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The Most Important Thing

Howard Marks

Paperback

Current price ₹260
Original price ₹399
Original price ₹399
Original price ₹399
(-35%)
₹260
Current price ₹260

• Author(s): Howard Marks • Publisher: HarperCollins India • Publisher Imprint: HarperCollins India • BISAC: Personal Finance - InvestingLegendary investor Howard Marks is chairman and co-founder of Oaktree Capital Management, which has $100 bill...

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Let's Talk Mutual Funds: Building Wealth in a Smart Swift Manner

Monika Halan

Paperback

Current price ₹260
Original price ₹399
Original price ₹399
Original price ₹399
(-35%)
₹260
Current price ₹260

• Author(s): Monika Halan • Publisher: HarperCollins India • Publisher Imprint: HarperCollins India • BISAC: Investments & Securities - GeneralIn the past two decades, mutual funds have emerged as the preferred investment option for Indians. ...

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Caste as Social Capital: The Complex Place of Caste in Indian Society

R. Vaidyanathan

Paperback

Current price ₹195
Original price ₹299
Original price ₹299
Original price ₹299
(-35%)
₹195
Current price ₹195

• Author(s): R. Vaidyanathan • Publisher: Penguin • Publisher Imprint: Penguin • Subject: Sociology and Anthropology • BISAC: Economic HistoryMany consider caste as an outdated institution, though it thrives in post-liberalization India. That bei...

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Order Without Design: How Markets Shape Cities

Alain Bertaud

Paperback

Current price ₹2,438
Original price ₹3,750
Original price ₹3,750
Original price ₹3,750
(-35%)
₹2,438
Current price ₹2,438

• Author(s): Alain Bertaud • Publisher: MIT Press • Publisher Imprint: MIT Press • BISAC: Urban & RegionalAn argument that operational urban planning can be improved by the application of the tools of urban economics to the design of regulati...

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How Brands Grow 2nd Edition

Romaniuk

Hardcover

Current price ₹3,969
Original price ₹4,763
Original price ₹4,763
Original price ₹4,763
(-17%)
₹3,969
Current price ₹3,969

• Author(s): Romaniuk • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: Management - GeneralThis book will change the way you think about marketing forever. Following the success of international...

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The Toyota Way, Second Edition: 14 Management Principles from the World's Greatest Manufacturer

Jeffrey K. Liker

Hardcover

Current price ₹2,439
Original price ₹3,626
Original price ₹3,626
Original price ₹3,626
(-33%)
₹2,439
Current price ₹2,439

• Author(s): Jeffrey K. Liker • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: Strategic PlanningThe bestselling guide to Toyota's legendary philosophy and production system--updated with important new framewo...

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Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)

Thomas Ittelson

Paperback

Current price ₹1,659
Original price ₹2,250
Original price ₹2,250
Original price ₹2,250
(-26%)
₹1,659
Current price ₹1,659

• Author(s): Thomas Ittelson • Publisher: MixBZ • Publisher Imprint: MixBZ • Subject: Business Management • BISAC: Accounting - FinancialSimply the clearest and most comprehensive introduction to financial reporting available. No accounting backg...

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The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Erin Meyer

Hardcover

Current price ₹1,430
Original price ₹2,199
Original price ₹2,199
Original price ₹2,199
(-35%)
₹1,430
Current price ₹1,430

• Author(s): Erin Meyer • Publisher: Hachette • Publisher Imprint: Hachette • Subject: Business Management • BISAC: International - GeneralAn international business expert helps you understand and navigate cultural differences in this "enlighteni...

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Stocks for the Long Run, Sixth Edition

Jeremy Siegel

Hardcover

Current price ₹3,095
Original price ₹4,550
Original price ₹4,550
Original price ₹4,550
(-32%)
₹3,095
Current price ₹3,095

• Author(s): Jeremy Siegel • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Economics • BISAC: Investments & Securities - StocksThe long-awaited revised edition of the stock trading classic gets you fully up to date on value investing...

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Stan Weinstein's Secrets for Profiting in Bull and Bear Markets

Stan Weinstein

Paperback

Current price ₹1,720
Original price ₹2,450
Original price ₹2,450
Original price ₹2,450
(-30%)
₹1,720
Current price ₹1,720

• Author(s): Stan Weinstein • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education • BISAC: Investments & Securities - GeneralStan Weinstein's Secrets For Profiting in Bull and Bear Markets reveals his successful method...

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Confessions of an Advertising Man

David Ogilvy

Paperback

Current price ₹1,302
Original price ₹1,897
Original price ₹1,897
Original price ₹1,897
(-31%)
₹1,302
Current price ₹1,302

• Author(s): David Ogilvy • Publisher: Southbank Publishing • Publisher Imprint: Southbank Publishing • BISAC: Advertising & PromotionA new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it ...

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Wealth of Nations

Adam Smith

Paperback

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Original price ₹652
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₹424
Current price ₹424

• Author(s): Adam Smith • Publisher: Wordsworth Editions • Publisher Imprint: Wordsworth Editions • BISAC: Economics - TheoryAdam Smith (1723-1790) was one of the brightest stars of the eighteenth-century Scottish Enlightenment. An Inquiry into t...

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Advanced RSI Indicator: A Comprehensive Guide to Basic and Advanced Trading Strategies

Lalit Prasad Mohanty

Paperback

Current price ₹881
Original price ₹980
Original price ₹980
Original price ₹980
(-10%)
₹881
Current price ₹881

• Author(s): Lalit Prasad Mohanty • Publisher: MIXIUK • Publisher Imprint: MIXIUK • Subject: Business Management • BISAC: Investments & Securities - Analysis & Trading StrategiesAdvanced RSI Indicator: A Comprehensive Guide to Basic and A...

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The 5 Types of Wealth

Sahil Bloom

Paperback

Current price ₹390
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Original price ₹599
Original price ₹599
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₹390
Current price ₹390

• Author(s): Sahil Bloom • Publisher: HarperCollins India • Publisher Imprint: HarperCollins India • BISAC: General

1929: The Inside Story Of The Greatest Crash In Wall Street History

Andrew Ross Sorkin

Paperback

Current price ₹845
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Original price ₹1,299
Original price ₹1,299
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₹845
Current price ₹845

• Author(s): Andrew Ross Sorkin • Publisher: PRH India • Publisher Imprint: Allen Lane • BISAC: Economic History

Indian Economy A Business Perspective

Paperback

Current price ₹713
Original price ₹950
Original price ₹950
Original price ₹950
(-25%)
₹713
Current price ₹713

• Publisher: Wiley India Pvt. Ltd • Publisher Imprint: Wiley India Pvt. Ltd • BISAC: General

Meaningful Economics: Making the Science of Prosperity More Human

Bart J. Wilson

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
(-30%)
₹697
Current price ₹697

• Author(s): Bart J. Wilson • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Economics - TheoryEconomics has a problem--the discipline cannot distinguish the causes of human action from the consequences o...

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The Intelligent Investor

Benjamin Graham

Paperback

Current price ₹520
Original price ₹799
Original price ₹799
Original price ₹799
(-35%)
₹520
Current price ₹520

• Author(s): Benjamin Graham • Publisher: HarperCollins Publishers Inc • Publisher Imprint: HarperCollins Publishers Inc • BISAC: General

Total Money Makeover

Dave Ramsey

Paperback

Current price ₹455
Original price ₹699
Original price ₹699
Original price ₹699
(-35%)
₹455
Current price ₹455

• Author(s): Dave Ramsey • Publisher: Thomas Nelson Publishers • Publisher Imprint: Thomas Nelson Publishers • BISAC: Economics - General

Die With Zero

Bill Perkins

Paperback

Current price ₹358
Original price ₹550
Original price ₹550
Original price ₹550
(-35%)
₹358
Current price ₹358

• Author(s): Bill Perkins • Publisher: HarperCollins Publishers Inc • Publisher Imprint: HarperCollins Publishers Inc • BISAC: General

Porter's Five Forces: Understand competitive forces and stay ahead of the competition

50minutes

Paperback

Current price ₹1,262
Original price ₹1,470
Original price ₹1,470
Original price ₹1,470
(-14%)
₹1,262
Current price ₹1,262

• Author(s): 50minutes • Publisher: 50minutes.com • Publisher Imprint: 50minutes.com • BISAC: GeneralUnderstand competitive forces and stay ahead of the competition This book is a practical and accessible guide to understanding and implementing P...

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What We Value: The Neuroscience of Choice and Change

Dr Emily Falk

Paperback

Current price ₹455
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Original price ₹699
Original price ₹699
(-35%)
₹455
Current price ₹455

• Author(s): Dr Emily Falk • Publisher: Profile Books Ltd • Publisher Imprint: Profile Books Ltd • BISAC: GeneralA neuroscientist reveals the mechanisms behind decision-making - and how to make more fulfilling, impactful choices in our work and l...

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Start With Why: 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Paperback

Current price ₹455
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Original price ₹699
Original price ₹699
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₹455
Current price ₹455

• Author(s): Simon Sinek • Publisher: Penguin Books Ltd • Publisher Imprint: Penguin Books Ltd • BISAC: GeneralSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable t...

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Cosmos: A Survey of The General Physical History of The Universe

Alexander Von Humboldt

Paperback

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₹210
Current price ₹210

• Author(s): Alexander Von Humboldt • Publisher: Kalpaz Publications • Publisher Imprint: Kalpaz Publications • BISAC: Bisac.Bus004000The Title 'Cosmos: a Survey of the General Physical History of the Universe written/authored/edited by Alexander...

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Who Not How:The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Dan Sullivan

Paperback

Current price ₹260
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Original price ₹399
Original price ₹399
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₹260
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• Author(s): Dan Sullivan • Publisher: Hay House • Publisher Imprint: Hay House LicenceThe world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your bus...

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Walking With the Comrades

Arundhati Roy

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• Author(s): Arundhati Roy • Publisher: PRH India Local Print • Publisher Imprint: PenguinDeep in the forests, under the pretence of battling Maoist guerrillas, the Indian government is waging a vicious total war against its own citizens—a war un...

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Financial Affairs of the Common Man: Master the Art of Personal Finance Management

Anil Lamba

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• Author(s): Anil Lamba • Publisher: PRH India Local Print • Publisher Imprint: Penguin PortfolioFinancial Affairs of the Common Man presents a collage of the various aspects of personal finance management that every individual should pay heed to...

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Best Business & Economics Books to Read & Buy Online in India

Whether you are a student, working professional, business owner, or lifelong learner, understanding the fundamentals of how businesses and economies work is essential for successfully navigating today’s global economy and financial institutions. To help you build your knowledge of business and economics, this curated list has some of the best economics books and top business books to read today that explain the theories of knowledge and behaviour in the context of economics, business strategy, the role of government, international trade, and real-world economic activity.

If you want to buy business books online, explore powerful titles that help you think critically about markets, finance, strategy, and economic behaviour.

Explore a Wide Range of Business & Economics Books

The Business & Economics category brings together titles that span micro- and macroeconomics, public finance, economic reforms, business strategy, banking, and income tax insights. Whether you are studying economics or seeking practical knowledge to succeed in business or finance, this collection has something for you.

Foundational Economics & Theory

These titles comprise some of the best books to understand economics that offer a framework for understanding economics, including the way that markets behave, how economies are managed, and the way policy works.

Together, these books help readers explore both classical and modern economic ideas, making them some of the best economics books for students and researchers alike.

Business Economics & Practical Guides

For those interested in practical business contexts and the application of economics in organisational strategy and decision-making, these books offer valuable insights:

These practical books are especially beneficial to those working in a business environment, commerce students and anyone who needs clear and concise concepts of economics and business.

Specialised Economic Studies

Books that focus on macroeconomic issues, public finance, and socio-economic trends are very useful to people because they help us understand what is happening around us.

These books combine economic analysis with public policy and social context, contributing to a deeper understanding of economics in practice.

Short Introductions & Concept Guides

These brief titles clarify economic concepts and business topics for readers seeking targeted insight:

These books are ideal for learners who want accessible, concept-rich introductions to key fields in economics and business.

Top Business & Economics Books to Read

Here is a curated list of top business books to read and best economics books from this collection:

  1. The General Theory of Employment, Interest and Money by John Maynard Keynes

  2. India’s Growth Narrative: Performance and Potential (1951-52 to 2050-51) by Dr D.K. Srivastava et al.

  3. Business Economics by K. Rajagopalachar

  4. Indian Economy: Before and Since the Reform (Vol. 1) by K.N. Prasad

  5. Economic History of India: Ancient to Present Day by N. Jayapalan

  6. Dictionary Of Banking by B. Nandha Kumar

  7. Dictionary of Stock Market by  B. NandhaKumar

  8. Economics Of Public Finance (Vol. 1 & Vol. 2) by P.C. Jain

  9. Choice Theory (Very Short Introduction) by Michael Allingham

  10. Behavioural Economics (Very Short Introduction) by Michelle Baddeley

These selections span foundational economics, policy history, business management essentials, and accessible intros to modern economic thought, making them some of the best business and economics books available today.

Why Choose These Business & Economics Books?

  • The scope of the textbooks covers both theoretical frameworks and practical applications, perfect for students as well as professionals.

  • Some titles in this collection include introductory concept books, while others provide an in-depth analysis of economics, thus accommodating a variety of student learning objectives.

  • The textbooks cover topic areas such as public finance, the stock market, banking and economic reform.

  • Most of the books in this collection have been written by well-established economists, educators, and practitioners, thereby providing credible perspectives along with quality information.

Who Should Read These Books?

This collection is designed for

  • University students majoring in business.

  • Entrepreneurs and business leaders.

  • Research analysts and policy researchers.

  • Finance professionals and investors.

  • Anyone seeking a deeper understanding of economics and business principles

These titles provide you with the necessary educational foundation and analytical tools to enhance your academic background and help you utilise economic thinking to solve real-world business challenges.

Top Publishers Featured in This Collection

The Business/Economics Collection contains quality titles by reputable publishers, including Atlantic Publishers & Distributors, Oxford University Press, Routledge, SAGE Publications, and Cambridge University Press. These publishers are known for producing high‑quality economics books, business textbooks, and reference guides used by students, researchers, and professionals. Their works offer authoritative insights into economic theory, business strategy, public finance, and market analysis.

Frequently Asked Questions (FAQs)

Q1. What are some of the best economics books for beginners?

For people new to economics, The General Theory of Employment, Interest and Money by John Maynard Keynes and Choice Theory (A Very Short Introduction) by Michael Allingham.

Q2. Which books are useful for understanding business economics?

Business Economics by K. Rajagopalachar and reference guides such as Dictionary of Banking and Dictionary of Stock Market are practical and informative.

Q3. Are there books that explain India’s economic reforms?

Yes. Indian Economy: Before and Since the Reform (Vol. 1) and Economic Reforms in India since 1991 will provide a focused insight into economic change since the reform process started.

Q4. Do these books cover modern economic concepts like behavioural economics?

Yes! Behavioural Economics (Very Short Introduction) and Microeconomics (Very Short Introduction) provide an easy-to-read overview of some current strategies within the economic sphere.

Q5. Can these books help with academic study and research?

Yes. Titles like Economic History of India and India’s Growth Narrative support deeper research and contextual understanding of economic history and policy.

Q5. Can these books help with academic study and research?

Yes, indeed they are! The series includes books that can be utilised for both coursework and day-to-day business activities.

Final Thoughts

If you want to improve your career potential, gain a better understanding of basic economics, or learn how different types of markets affect governmental policies, our collection is designed to offer some of the best business and economics books. Start exploring and buy business books online from Atlantic Books, available all over India.