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A Modern Playbook of Digital Transformation by Amitabh Mishra

A Modern Playbook of Digital Transformation

by Amitabh Mishra , Ashish Ranjan
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Book cover type: Paperback
  • ISBN13: 9788126938940
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: Atlantic
  • Publication Date:
  • Pages: 306
  • Original Price: INR 695.0
  • Language: English
  • Edition: N/A
  • Item Weight: 330 grams
  • BISAC Subject(s): General

In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed.

This book takes you through the transformative journey of Dillon, the presumptive Head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question:

What makes a leader great?

Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry.

If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!

Amitabh Mishra is a global digital technology executive and currently the chief technology officer at a leading pharmaceutical.

Ashish Ranjan is a digital transformation leader and currently the chief digital officer at a leading  manufacturing organization. 

  • Foreword by Sarajit Jha
  • Preface
  • Acknowledgements
  • Introduction
  • 1. There’s No Such Thing as One Crisis
  • 2. Tiny Steps towards Progress
  • 3. Going Back to the Basics
  • 4. What’s Digital After All?
  • 5. Digital Augurs Well
  • 6. Why Some Things Don’t Work Out
  • 7. You Must Crawl before You Walk
  • 8. Execution Journey Starts in Earnest
  • 9. Safe Sailing towards Success
  • 10. The Agile Philosophy of Delivery
  • 11. Getting Down and Dirty
  • 12. Transformation Isn’t Enough … for the Long Haul
  • 13. The Best Three Years of My Life
  • Epilogue
  • Glossary
  • About the Authors

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