• ISBN13: 9781394349227
• Binding: Hardcover
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: June 17, 2025
• Pages: 240
• Original Price: USD 27.95
• Language: English
• Edition: N/A
• Item Weight: 500 grams
• BISAC Subject(s): Management

Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations and bias through a framework that gives agents strict roles, data sources, actions, guardrails and channels to reach customers. This book draws from extensive research and exclusive access to Salesforce's leaders and their ambitious plan to dominate the race to develop and own the AI agent space.

In this book, readers will find information on:

• AI agents as a “third wave” of AI development that goes far beyond simple chatbots and “co-pilots” through harmonized data, Retrieval Augmented Generation (RAG), and Salesforce's innovative Atlas Reasoning Engine
• Steps to develop prompt guidance, topic creation (areas of work), explicit instructions, and a menu of actions allowed
• Salesforce customers, such as Saks and OpenTable, that are already using AI agents with success
• The effects of AI and automation on the job market

Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry is an indispensable, forward-thinking resource on the subject for all leaders in business seeking to supercharge their organizations' initiatives through the latest developments in a rapidly advancing field.

Martin Kihn is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he spent 5 years as a leading Gartner analyst covering marketing, advertising, and data.