• ISBN13: 9781841126494
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Capstone
• Publication Date: August 17, 2005
• Pages: 176
• Original Price: USD 24.95
• Language: English
• Edition: N/A
• Item Weight: 295 grams
• BISAC Subject(s): Management

About the Book

• Authentic Business shows that it is possible to start asuccessful business without selling out your values. It shows thatbusiness does not have to be exploitative, greedy and devoid ofmeaning.
• Takes you step by step, through the 'why?' and 'how?' ofstarting and running your own business.
• Neil Crofts uses inspiring examples of those who have achievedtheir dreams on authentic lines.
• Taps into a huge, hungry market for good quality businessstart-up books.

NEIL CROFTS is the author of Authentic: How to Make aLiving by Being Yourself and the architect of a radical new wayof looking at business. After years of feeling the tension betweenwhat he did and what he wanted to do, he saw the light and tookcontrol of his life, forming Authentic Business. From this initialidea, Neil has begun to create the Authentic Partnership, which ismade up of five key enterprise communities that connect with andsupport one another. They are: Authentic Guides - acommunity of business service professionals, ranging fromaccountants and lawyers to healers and coaches, all of whom arededicated to changing the way business is done for the better. Seewww.authenticguides.com

Authentic Business Network - designed to connectauthentic businesses together so that

they can learn from, as well as support and inspire, each other, and encourage the progress of conscious business into themainstream business culture.

Authentic Capital - funding Authentic Businesses todo what they do better and enabling investors to fund businessesthat match their values. (Launch summer 2005)

Authentic Centres - A network of retreat centers toallow people the mental space to reconnect with their naturalintuition, love and spirit so that they can make authentic choicesaway from the normal distractions and general noise of life.(Launch 2005)

Authentic Education - A network of organizations toprepare children for adulthood

and repair adults from childhood in a way that celebratesdiversity and creative freethinking as opposed to oppressive andrestrictive conformity.(Launch 2005)

Neil's mission is to change the way business is done onthe planet, and through his network of ventures, to ensure thateveryone has the ability to conduct their work life in a way thatis sustainable and with a positive and profoundly held purpose- in short, Authentic.