Broken Business - Seven Steps To Reform Good Companies Gone Bad
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From the Inside Flap
Broken Business offers senior business leaders an essential guide that reveals what companies can do to save their enterprise when scandal strikes or, better yet, what can they do to avoid scandal in the first place. The book is firmly grounded in research and the author's vast experience working with international companies. These organizations were almost doomed by crises of their own making, only to emerge stronger and better than ever.
Misconduct is inevitable, but scandal is not. As the author explains, leaders first need to acknowledge (but not condone) the inevitability of misconduct. The book goes on to show how to develop a leadership approach in order to build an organization that identifies misconduct and addresses it head on before it leads to crisis.
Broken Business outlines a 7-step process, Empowering Integrity, which addresses ways to mitigate crisis and reveals how to institutionalize integrity and proper conduct. Without demanding perfection or resorting to scare tactics, Empowering Integrity's framework is designed to deal with crises before they take a serious toll on a company's reputation and its bottom line. It does so while simultaneously rebuilding the organization with transparency, openness, and integrity as the hallmark of all decision making. This process has proven to result in better companies that are more strategic, more profitable and win business with integrity.
At the heart of the book is an illustr- ative case study about a fictitious company that does everything wrong and finds itself in a crisis. This study presents an engaging summary of the Empowering Integrity process in a manner that is both captivating and dramatic. Whilst the case study is fictitious, everything in the story is based on real-life examples.
Broken Business offers the essential steps for rescuing a company from a crisis and offers the tools to help recalibrate the leadership senses necessary to institutionalize good conduct in business, so necessary in today's challenging world.
JOSÉ R. HERNANDEZ, PHD, is a respected leader, entrepreneur, and professional advisor to global corporations that face high profile and complex white collar and regulatory matters. He is the founder and CEO of Ortus Strategies, a consulting firm with international clients headquartered in Europe and Canada. He is a professional accountant and was a partner with PwC. He is a native of El Salvador and is a national of Canada and The Netherlands.
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