• ISBN13: 9780415253246
• Binding: Paperback
• Subject: Business Management
• Publisher: T&F
• Publisher Imprint: Routledge
• Publication Date: August 16, 2002
• Pages: 288
• Original Price: 27.99 GBP
• Language: English
• Edition: N/A
• Item Weight: 332 grams

About the Book Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. <em>Business: The Key Concepts</em>: * is detailed yet approachable<br>* considers new developments in business, notably eBusiness and contemporary business ethics<br>* covers established subjects, taking an international and strategic perspective that balances theory and practice<br>* suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, <em>Business: The Key Concepts</em> is the perfect companion.