• ISBN13: 9788126910069
• Binding: Hardcover
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: June 26, 2008
• Pages: 192
• Original Price: 495.0 INR
• Language: English
• Edition: N/A
• Item Weight: 370 grams

A case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to gather facts, processes and sequences of events to make generalisations or principles about particular situations or patterns is known as the case study method.
The case study method is greatly in vogue these days in studying various aspects of management, research and entrepreneurship as it serves many objectives, like putting textbook knowledge about management into practice, diagnosing problems, analysing and evaluating alternatives, making workable plans of action, and providing exposure to a range of managerial situations, thus offering a basis for useful comparisons. In a sense, cases are laboratory materials which offer a reasonable substitute for actual experience by bringing a variety of management problems and opportunities.
The book Case Study Method: Theory and Practice is a pioneer attempt to present pertinent aspects related to case study method such as types, characteristics, basic assumptions, objectives, advantages, limitations, procedures, etc. The book also provides guidelines to make a good presentation of case, analytical tools for case study, and techniques for oral presentation, group discussion and industry analysis. It also contains some important case studies to enrich the reader’s experience about various situations.
This book will be highly useful to the students of BBA, BBM, MBA and research scholars in the field of management.

A. Mustafa, MA (Eco), MA (His), MA (Pol Sc), MA (Eng), PhD CGT, DGT, DPD, PGDT, PGDLL&AL is Director, Sathak School of Management Studies, Mohamed Sathak Engineering College, Kilakarai. He has more than 39 years of teaching experience. He has been teaching MBA students for 17 years. He has also guided more than 25 research scholars. Dr. Mustafa is a prolific writer. He has to his credit over 25 books. He has presented a large number of research papers at various seminars and conferences. He is the recipient of Best Teacher Award, Life Time Achievement Award and ICSSR Fellowship. His areas of specialisation are economics, marketing and finance.