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Choices, Values, and Frames

by Daniel Kahneman , Amos Tversky
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Current price ₹10,029.00
Original price ₹10,140.00
Original price ₹10,140.00
Original price ₹10,140.00
(-1%)
₹10,029.00
Current price ₹10,029.00

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Book cover type: Paperback
  • ISBN13: 9780521627498
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 860
  • Original Price: GBP 78.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1180 grams
  • BISAC Subject(s): Decision-Making & Problem Solving

Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that preferences are constructed in context, and it develops new approaches to the standard view of choice-based utility. As with the classic 1982 volume, Judgment Under Uncertainty, this volume is comprised of papers published in diverse academic journals. The editors have written several new chapters and a preface to provide a context for the work.

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