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Consumer Behaviour by Jim Blythe

Consumer Behaviour

by Jim Blythe
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Rs. 7,669.00
Rs. 7,669.00 - Rs. 7,669.00
Rs. 7,669.00
Rs. 5,369.00
Rs. 5,369.00 - Rs. 5,369.00
Rs. 5,369.00

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Book cover type: Paperback
  • ISBN13: 9781844803811
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cengage
  • Publisher Imprint: Thom Learn
  • Publication Date:
  • Pages: 475
  • Original Price: 86.75 USD
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

About the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing.