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Consumer Behaviour

by Jim Blythe
Save 82% Save 82%
Current price ₹1,426.00
Original price ₹7,921.00
Original price ₹7,921.00
Original price ₹7,921.00
(-82%)
₹1,426.00
Current price ₹1,426.00

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Book cover type: Paperback
  • ISBN13: 9781844803811
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cengage
  • Publisher Imprint: Thom Learn
  • Publication Date:
  • Pages: 475
  • Original Price: USD 86.75
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

About the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing.

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