Name: Contemporary Issues in Luxury Brand Management
Brand: T&F
SKU: 9780367859305_REG
Price: 3139.0 INR
Availability: InStock

Contemporary Issues in Luxury Brand Management

by Studente , Sylvie

Save 30%

Rs. 4,483.00

Rs. 4,483.00 - Rs. 4,483.00

Rs. 4,483.00

Rs. 3,139.00

Rs. 3,139.00 - Rs. 3,139.00

Rs. 3,139.00

Estimated Shipping Date

Ships in 1-2 Days

Free Shipping on orders above Rs. 1000

New Year Offer - Use Code ATLANTIC10 at Checkout for additional 10% OFF

Quantity

More Information

ISBN13: 9780367859305
Binding: Paperback
Subject: Business Management
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: December 10, 2023
Pages: 180
Original Price: 39.99 GBP
Language: English
Edition: N/A
Item Weight: 310 grams

About The Book

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

About The Author

Sylvie Studente is Assistant Professor at Regent’s University London.

Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.