Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Name: Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Brand: Wiley
SKU: 9780470848906
Price: 4051.0 INR
Availability: InStock

by Ulrich Steger

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ISBN13: 9780470848906
Binding: Hardcover
Subject: Business Management
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: May 16, 2003
Pages: 324
Original Price: USD 85.0
Language: English
Edition: N/A
Item Weight: 590 grams
BISAC Subject(s): Leadership

About The Book

About the Book Corporate Diplomacy erlï¿½utert die strategischen Entscheidungen, die Unternehmen treffen mï¿½ssen, damit sie ihrem Geschï¿½ftsprogramm entsprechen und ihren Interessengruppen gegenï¿½ber glaubhaft bleiben.

Voraussetzung hierzu sind die notwendige interne organisatorische Entwicklung, die Kommunikations- und Berichterstattungsanforderungen sowie genaue Kriterien, die anzeigen, wann eine Zusammenarbeit und wann eine Konfrontation mit den Interessengruppen angeraten ist.

Jedes Kapitel enthï¿½lt einzelne "Mini Cases", die die Kernbotschaft anhand ausgesuchter Beispiele aus der Praxis anschaulich erlï¿½utern.

Das Buch berï¿½cksichtigt jeweils das Umfeld, in dem ein Unternehmen operiert und zeichnet sich durch zwei Besonderheiten aus: Es basiert auf umfassenden empirischen Studien und betrachtet das Thema ausschlie lich aus Managementsicht.

Mit zahlreichen praktischen Tools und Beispielen, die detailliert belegen, wie man seine Unternehmensstrategie in wechselhaften Zeiten diplomatisch geschickt und vorteilhaft umsetzt.

In "Corporate Diplomacy" geht es NICHT um Krisenmanagement, sondern um die Krisenvermeidung.

Der Band basiert auf einer unabhï¿½ngigen und unparteischen Sichtweise.

Autor Ulrich Steger verfï¿½gt ï¿½ber umfangreiche Unternehmenserfahrung und genie t als Akademiker einen ausgezeichneten Ruf. Gegenwï¿½rtig lehrt er an der IMD Business School, einem renommierten Institut fï¿½r innovative Ideen.

About The Author

Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.

Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.

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