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Creative Business: Achieving Your Goals Through Creative Thinking and Action

Creative Business: Achieving Your Goals Through Creative Thinking and Action

by Chris Genasi , Tim Bills
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Rs. 4,932.00
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Rs. 4,932.00
Rs. 3,453.00
Rs. 3,453.00 - Rs. 3,453.00
Rs. 3,453.00

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Book cover type: Paperback
  • ISBN13: 9780333997352
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 160
  • Original Price: 44.0 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams

About the Book While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.