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Data Analytics for Business

by Haimowitz , Ira J.
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Original price Rs. 4,259.00
Original price Rs. 4,259.00 - Original price Rs. 4,259.00
Original price Rs. 4,259.00
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Rs. 2,982.00 - Rs. 2,982.00
Current price Rs. 2,982.00

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Book cover type: Paperback
  • ISBN13: 9780367281489
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 178
  • Original Price: 37.99 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications.

Ira J. Haimowitz, Ph.D. is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over 20 years' experience across industries.