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E-Commerce In Regional Small To Medium Enterprises

E-Commerce In Regional Small To Medium Enterprises

by Robert MacGregor , Lejla Vrazalic
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Rs. 8,836.00
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Rs. 8,836.00
Rs. 6,185.00
Rs. 6,185.00 - Rs. 6,185.00
Rs. 6,185.00

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Book cover type: Hardcover
  • ISBN13: 9781599041230
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 407
  • Original Price: USD 99.95
  • Language: English
  • Edition: N/A
  • Item Weight: 958 grams

About the Book E-Commerce in Regional Small to Medium Enterprises produces new research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate. These issues are of ongoing concern to government departments, specifically in Sweden and Australia, and to SME researchers everywhere.