Name: European Business: Macmillan Business
Brand: Macmillan
SKU: 9780333754078
Price: 1287.0 INR
Availability: InStock

European Business: Macmillan Business

by Neil Harris

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ISBN13: 9780333754078
Binding: Paperback
Subject: Business Management
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: June 16, 1999
Pages: 368
Original Price: GBP 69.99
Language: English
Edition: N/A
Item Weight: 658 grams
BISAC Subject(s): International / General

About The Book

About the Book European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.

About The Author

NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.
NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.

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