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European Business: Policy Challenges for the New Commercial Environment

European Business: Policy Challenges for the New Commercial Environment

by Debra Johnson , Colin Turner
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Rs. 5,492.00
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Rs. 5,492.00
Rs. 3,845.00
Rs. 3,845.00 - Rs. 3,845.00
Rs. 3,845.00

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Book cover type: Paperback
  • ISBN13: 9780415220255
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 376
  • Original Price: 48.99 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams

About the Book This book examines the major challenges facing European business in the formative years of the new millennium. It focuses on the links between the processes of regional integration and globalization, leading to a reappraisal of what enterprises and policy-makers need to do to secure the competitiveness of the European economy in the early years of the twenty first century. In addition to dealing with conventional EU policy areas such as EMU and competition policy, the book also covers important issues such as small and medium sized enterprises and the information society, which are often excluded from books on EU policy and business.