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Global Mobile Commerce: Strategies, Implementation and Case Studies

by Wayne Huang , Yingluo Wang , John Day
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Original price Rs. 15,912.00
Original price Rs. 15,912.00 - Original price Rs. 15,912.00
Original price Rs. 15,912.00
Current price Rs. 11,139.00
Rs. 11,139.00 - Rs. 11,139.00
Current price Rs. 11,139.00

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Book cover type: Hardcover
  • ISBN13: 9781599045580
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 432
  • Original Price: USD 180.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1520 grams

About the Book Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.