HBR's 10 Must Reads on Design Thinking

Name: HBR's 10 Must Reads on Design Thinking
Brand: Harvard Busi. Rev.
SKU: 9781633698802
Price: 1606.0 INR
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by Harvard Business Review

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ISBN13: 9781633698802
Binding: Paperback
Subject: Business Management
Publisher: Harvard Busi. Rev.
Publisher Imprint: HarBusRev
Publication Date: January 1, 2020
Pages: 208
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 205 grams
BISAC Subject(s): Leadership, Personal Success, and Industrial & Organizational Psychology

About The Book

Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

Identify customers' "jobs to be done" and build products people love
Fail small, learn quickly, and win big
Provide the support design-thinking teams need to flourish
Foster a culture of experimentation
Sharpen your own skills as a design thinker
Counteract the biases that perpetuate the status quo and thwart innovation
Adopt best practices from design-driven powerhouses

This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; "Know Your Customers' 'Jobs to Be Done, '" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

About The Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

You can find Harvard Business Review at: hbr.org
Twitter: @HarvardBiz
LinkedIn: linkedin.com/company/harvard-business-review
Facebook: facebook.com/harvardbusinessreview
Instagram: @harvard_business_review
YouTube: youtube.com/user/harvardbusinessreview

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