• ISBN13: 9780787953515
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: JosseyBass
• Publication Date: April 6, 2001
• Pages: 128
• Original Price: USD 34.95
• Language: English
• Edition: N/A
• Item Weight: 309 grams

About the Book While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.