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How To Plan Direct Mail

by Ian Maitland
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Book cover type: Paperback
  • ISBN13: 9780304334308
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cassell
  • Publisher Imprint: Cassell
  • Publication Date:
  • Pages: 128
  • Original Price: GBP 19.99
  • Language: English
  • Edition: N/A
  • Item Weight: 230 grams
  • BISAC Subject(s): N/A

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.

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