• ISBN13: 9780192869432
• Binding: Paperback
• Subject: Business Management
• Publisher: Oxford University Press
• Publisher Imprint: Oxford UP
• Publication Date: November 21, 2022
• Pages: 208
• Original Price: INR 895.0
• Language: English
• Edition: N/A
• Item Weight: 250 grams
• BISAC Subject(s): Business Communication / General

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.

About the authors:

Dr. Varsha Parab is Professor, ASM Group's Institute of Management and Computer Studies (IMCOST), Thane. She holds a PhD in Human Resource Management from Chhatrapati Shahuji Maharaj University, Kanpur. Dr. Parab has more than eighteen years of academic experience and teaches Marketing and Human Resource Management.

Dr. Ramesh Mahadik is Professor, ASM Group's Institute of Management and Computer Studies (IMCOST), Thane. He is M-Tech from Indian Institute of Technology (IIT) Mumbai. Dr. Mahadik has over ten years of experience and teaches Database Management Systems, Business Intelligence, Big Data Analytics, and Software Project Management.

Dr. Diksha Tripathi is Assistant Professor, ASM Group of Institutes, Pune. She holds a PhD in Finance and has teaching experience of nine years.

Varsha Parab, Professor, ASM Group of Institutes, Pune, Ramesh Mahadik, Professor, ASM Group of Institutes, Pune, Diksha Tripathi, Assistant Professor, ASM Group of Institutes, Pune

Dr. Varsha Parab is Professor, ASM Group's Institute of Management and Computer Studies (IMCOST), Thane. She holds a PhD in Human Resource Management from Chhatrapati Shahuji Maharaj University, Kanpur. Dr. Parab has more than eighteen years of academic experience and teaches Marketing and Human Resource Management.

Dr. Ramesh Mahadik is Professor, ASM Group's Institute of Management and Computer Studies (IMCOST), Thane. He is M-Tech from Indian Institute of Technology (IIT) Mumbai. Dr. Mahadik has over ten years of experience and teaches Database Management Systems, Business Intelligence, Big Data Analytics, and Software Project Management.

Dr. Diksha Tripathi is Assistant Professor, ASM Group of Institutes, Pune. She holds a PhD in Finance and has teaching experience of nine years.