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International Marketing Blunders: Marketing Mistakes Made by Companies that Should Have Known Better

by Michael D. White
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₹1,692.00
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₹2,603.00
₹2,603.00
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₹1,692.00
₹1,692.00

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Book cover type: Paperback
  • ISBN13: 9781607800088
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: World Trade Press
  • Publisher Imprint: Atl-WTP
  • Publication Date:
  • Pages: 188
  • Original Price: USD 28.5
  • Language: English
  • Edition: N/A
  • Item Weight: N/A
  • BISAC Subject(s): N/A

A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others.

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