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International Marketing Strategy

by Robin Lowe , Isobel Doole
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Original price Rs. 4,483.00
Original price Rs. 4,483.00 - Original price Rs. 4,483.00
Original price Rs. 4,483.00
Current price Rs. 3,139.00
Rs. 3,139.00 - Rs. 3,139.00
Current price Rs. 3,139.00

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Book cover type: Paperback
  • ISBN13: 9781844800254
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cengage
  • Publisher Imprint: IntThomBus
  • Publication Date:
  • Pages: 416
  • Original Price: 39.99 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams

About the Book This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner.