Name: Key Concepts In International Business
Brand: Macmillan
SKU: 9781403915344
Price: 981.0 INR
Availability: InStock

Key Concepts In International Business

by Jon Sutherland , Diane Canwell

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ISBN13: 9781403915344
Binding: Paperback
Subject: Business Management
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: April 15, 2004
Pages: 296
Original Price: GBP 31.99
Language: English
Edition: N/A
Item Weight: 368 grams
BISAC Subject(s): Study & Test-Taking Skills

About The Book

About the Book Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

About The Author

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

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