• ISBN13: 9788171567591
• Binding: Papeerback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: April 3, 1998
• Pages: 490
• Original Price: 175.0 INR
• Language: English
• Edition: N/A
• Item Weight: N/A

Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject.

Arun Kumar, B.Com. (Hons.), L.L.B., F.C.A. AMIMA is working on various senior positions in multinational corporations. He has utilised his wide experience in management for writing numerous books on Theory and Practice of Management.
A brilliant student throughout her distinguished carrier, Rachana Sharma, M.A., Ph.D., has written numerous books on psychology and management. Her Ph.D. research was highly acclaimed by scholars.