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Managing For Marketing Excellence

Managing For Marketing Excellence

by Ian Chaston
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Rs. 1,676.00
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Rs. 1,174.00

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Book cover type: Hardcover
  • ISBN13: 9780077072377
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: McGraw Hill
  • Publisher Imprint: McGrawHill
  • Publication Date:
  • Pages: 208
  • Original Price: GBP 14.95
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other branches of the company, and uses case examples to demonstrate how the theories can be implemented.