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Marketing in the Digital Age

by Dinesh Kumar
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Original price Rs. 695.00
Original price Rs. 695.00 - Original price Rs. 695.00
Original price Rs. 695.00
Current price Rs. 487.00
Rs. 487.00 - Rs. 487.00
Current price Rs. 487.00

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Book cover type: Paperback
  • ISBN13: 9788126938377
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: N/A
  • Publication Date:
  • Pages: 384
  • Original Price: INR 695.0
  • Language: English
  • Edition: N/A
  • Item Weight: 530 grams

Marketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how digital marketing is more than just spreading the message using digital tools. This path-breaking textbook is for students who wish to understand marketing in a rapidly changing environment. It offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship-building.
Key Features • Offers conceptual clarity and refreshing treatment of digital tools in marketing • Encourages the readers to adopt a critical approach to standard aspects of marketing and traditional notions of the use of the digital tools in businesses • Includes chapters that come with a plethora of exhibits and case studies from India and abroad • Contains rich pedagogical features to aid teaching—learning in the classroom —learning objectives, chapter-end summary, key terms, concept review and critical thinking questions, ideas for projects and group assignments, and much more

Dinesh Kumar, Faculty, Jagran Lakecity University, Bhopal, India