Name: Marketing Management
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126933273
Price: 1047.0 INR
Availability: InStock

Marketing Management

by Arun Kumar , Rachana Sharma

Save 30%

₹1,047.00

₹1,495.00

(-30%)

₹1,047.00

Ships in 1-2 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote

Name

Quantity

+91

Company Name

Message

Quantity

More Information

ISBN13: 9788126933273
Binding: Hardcover
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: June 4, 2021
Pages: 692
Original Price: INR 1495.0
Language: English
Edition: N/A
Item Weight: 740 grams
BISAC Subject(s): General

About The Book

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. It makes a wide discussion on the topics under marketing management, such as Modern Concept of Marketing; Marketing System and Marketing Process; Marketing Planning and Management; Marketing Decision and Environment; Responsibilities of the Marketing Manager; Marketing Research and Market Segmentation; Marketing Information System; Buyer Behaviour and Buying Motives; Product, Product Mix, and Product Cycle; Product Planning and Development; Product Identification; Pricing Policies and Strategies; Cooperative Marketing; Advertising and Advertising Agency; Evaluating Marketing Performance; Marketing Central and Marketing Audit; Agricultural Marketing in India; Stock Exchanges; Market Risks and Insurance; State Trading and Marketing; Regulated Markets; Money Market Trends and Development in India; and International Marketing. With data gathered from latest publications on the subject, material drawn from standard textbooks, narration in simple language, analytic presentation using central, side, and running headings, examples drawn from Indian context, and actual examination questions at the end of each chapter, this book has been designed as an ideal textbook for the student and a reference book for the teacher of the subject.

About The Author

Arun Kumar, B.Com. (Hons.), L.L.B., F.C.A., is working on various senior positions in multinational corporations. He is an associate member of All India Management Association. He has utilised his wide experience in management for writing numerous books on theory and practice of management. Rachana Sharma, M.A., Ph.D., was a brilliant student throughout, and her Ph.D. research was highly acclaimed by scholars. She has written numerous books on psychology and management. She has co-authored with Arun Kumar a number of books including Financial Management: Theory and Practice, Company Law and Secretarial Practice, Principles of Business Management, Auditing: Theory and Practice, Personnel Management: Theory and Practice, and Managerial Economics.

Table of Contents

Preface
1. Market and Marketing
2. Modern Concept of Marketing
3. Marketing Organisation
4. The Marketing System and Marketing Process
5. Marketing Planning
6. Marketing Programme, Marketing Mix and Strategies
7. Marketing Management
8. Marketing Decision and Environment
9. Responsibilities of the Marketing Manager
10. Marketing Research
11. Market Segmentation
12. Marketing Information System
13. Buyer (Consumer) Behaviour and Buying Motives
14. Market Measurement, Sales Forecasting and Sales Budget
15. The Product, Product Mix and Product Cycle
16. Product Planning and Development
17. Product Identification
18. Pricing Policies and Strategies
19. Pricing Decisions
20. Channels of Distribution
21. Physical Distribution
22. The Wholesaler
23. Retail Distribution
24. Cooperative Marketing
25. Sales Policies
26. Promotion of Marketing Communication
27. Advertising
28. Advertising Agency
29. Personal Selling (Salesmanship)
30. Sales Management
31. Sales Territory, Sales Quotas and Sales Analysis
32. Evaluating Marketing Performance
33. Marketing Control and Marketing Audit
34. Agricultural Marketing in India
35. Commodity/Produce Exchanges
36. Stock Exchanges
37. Market Risks and Insurance
38. Transportation
39. Storage and Warehousing
40. State Trading and Marketing
41. Regulated Markets
42. Money Market Trends and Development in India
43. International Marketing

Trusted for over 48 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us

Bestselling

View All

Atomic Habits (Lead Title)

Clear, James

₹585

₹899

(-35%)

₹585

• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

Diary of a Wimpy Kid: Partypooper (Book 20)

Jeff Kinney

₹455

₹699

(-35%)

₹455

• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous

Ikigai

Hector Garcia

₹420

₹599

(-30%)

₹420

• Author(s): Hector Garcia • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

The Courage To Be Disliked How To Free Yourself Change Your Life And Achieve Real Happiness Courage To Series

Ichiro Kishimi

₹385

₹550

(-30%)

₹385

• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...

View full details

12 Years: My Messed-up Love Story

Chetan Bhagat

₹260

₹399

(-35%)

₹260

• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...

View full details

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

Brianna Wiest

₹280

₹399

(-30%)

₹280

• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...

View full details

The Art of Spending Money: Simple Choices for a Richer Life

Morgan Housel

₹325

₹499

(-35%)

₹325

• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...

View full details

Mother Mary Comes To Me

Arundhati Roy

₹585

₹899

(-35%)

₹585

• Author(s): Arundhati Roy • Publisher: PRH INDIA LOCAL PRINT • Publisher Imprint: Penguin Hamish Hamilton • BISAC: Literary Figures

Truth without Apology: A Guide for Those Who Can Stand It

Acharya Prashant

₹260

₹399

(-35%)

₹260

• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...

View full details

Grandma's Bag of Stories

Sudha Murthy

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...

View full details

Days at the Morisaki Bookshop

Satoshi Yagisawa

₹260

₹399

(-35%)

₹260

• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd

Deep Work: Rules For Focused Success In A Distracted World

Newport, Cal

₹260

₹399

(-35%)

₹260

• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus

Can We Be Strangers Again?: A National Bestseller

Shrijeet Shandilya

₹195

₹299

(-35%)

₹195

• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...

View full details

The Secret of Secrets: (Robert Langdon Book 6)

Dan Brown

₹975

₹1,499

(-35%)

₹975

• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...

View full details

Magic of the Lost Temple

Sudha Murty

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

₹390

₹599

(-35%)

₹390

• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...

View full details

World’S Greatest Books For Personal Growth & Wealth (Set Of 4 Books) : Perfect Motivational

Dale Carnegie, Napoleon Hill

₹490

₹699

(-30%)

₹490

• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books

The Housemaid: An Addictive Psychological Thriller With Mind-Bending Twists

Freida Mcfadden

₹358

₹550

(-35%)

₹358

• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...

View full details

101 Tales: The Great Panchatantra Collection

Wonder House Books

₹390

₹599

(-35%)

₹390

• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...

View full details

Man's Search For Meaning

Viktor E. Frankl

₹260

₹399

(-35%)

₹260

• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences

Bacchon KI Doctor's Desi Parenting Book: A Doctor-Mom's Guide to Milk, Myths, Motherhood and More

Madhavi Bharadwaj

₹260

₹399

(-35%)

₹260

• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...

View full details

The Outsider

Vir Das

₹455

₹699

(-35%)

₹455

• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...

View full details

The Very Hungry Caterpillar

Eric Carle

₹293

₹450

(-35%)

₹293

• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...

View full details

Too Good to Be True : A smart, funny will-they-won’t-they romance by mostlysane

Prajakta Koli

₹260

₹399

(-35%)

₹260

• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...

View full details

Marketing Management

Bestselling

Country

Country