Name: Principles And Practice Of Marketing
Brand: Cengage
SKU: 9781844801206
Price: 1177.0 INR
Availability: InStock

Principles And Practice Of Marketing

by Jim Blythe

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ISBN13: 9781844801206
Binding: Paperback
Subject: Business Management
Publisher: Cengage
Publisher Imprint: IntThomBus
Publication Date: August 17, 2005
Pages: 800
Original Price: GBP 39.99
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): N/A

About The Book

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.

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