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Principles And Practice Of Marketing

Principles And Practice Of Marketing

by Jim Blythe
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Rs. 4,483.00
Rs. 4,483.00 - Rs. 4,483.00
Rs. 4,483.00
Rs. 3,139.00
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Rs. 3,139.00

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Book cover type: Paperback
  • ISBN13: 9781844801206
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cengage
  • Publisher Imprint: IntThomBus
  • Publication Date:
  • Pages: 800
  • Original Price: 39.99 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.