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Principles Of International Marketing

by Michael R. Czinkota , Ilkka A. Ronkainen
Save 35% Save 35%
Current price ₹7,360.00
Original price ₹11,322.00
Original price ₹11,322.00
Original price ₹11,322.00
(-35%)
₹7,360.00
Current price ₹7,360.00

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Book cover type: Paperback
  • ISBN13: 9781133588399
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cengage
  • Publisher Imprint: South-West
  • Publication Date:
  • Pages: 200
  • Original Price: USD 124.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1460 grams
  • BISAC Subject(s): N/A

'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.

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