Skip to content
Welcome To Atlantic Books! Upto 75% off Across Various Categories.
Upto 75% off Across Various Categories.
Relationship Marketing: Dialogue and Networks in the E-commerce Era

Relationship Marketing: Dialogue and Networks in the E-commerce Era

by Richard J. Varey
Save 30% Save 30%
Rs. 5,304.00
Rs. 5,304.00 - Rs. 5,304.00
Rs. 5,304.00
Rs. 3,713.00
Rs. 3,713.00 - Rs. 3,713.00
Rs. 3,713.00

Estimated Shipping Date

Ships in 1-2 Days

Free Shipping on orders above Rs. 1000

New Year Offer - Use Code ATLANTIC10 at Checkout for additional 10% OFF

Request Bulk Quantity Quote
Book cover type: Paperback
  • ISBN13: 9780470843413
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 248
  • Original Price: 60.0 USD
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

About the Book This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.