Name: Strategic Brilliance: From Concept to Reality
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126937172
Price: 447.0 INR
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Strategic Brilliance: From Concept to Reality

by Chetan Walia

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ISBN13: 9788126937172
Binding: Paperback
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: October 27, 2023
Pages: 262
Original Price: INR 595.0
Language: English
Edition: N/A
Item Weight: 300 grams
BISAC Subject(s): Strategic Planning

About The Book

Was it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Teresa that made them achieve remarkable breakthroughs that have changed the world in many ways? Every business education and training programmes encourage us to ‘think big’ and be ‘excellent’. But they do not teach us to be brilliant. While excellence is the quality of being extremely good at something, brilliance is an exceptional level of performance. Strategic Brilliance: From Concept to Reality is a brilliant work of ideas that enlightens readers on the art of ‘brilliance’ and exposes the wildly ambitious and dramatized idea of ‘think big and the rest will follow’ mindset. It outlines a journey from perceiving brilliance to a roadmap for executing it. Guiding the reader through a process of clarifying assumptions, confronting problems and articulating decisions, the book equips business leaders, budding entrepreneurs and strategy enthusiasts to challenge the existing paradigms about success, develop a mindset for brilliance and create a strategic blueprint to achieve it.

About The Author

Chetan Walia delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses in a hyper-connected and fast-paced, digitalized world. He has almost 25 years of experience working strategically with businesses and with the C-suite. He is also a research scholar and publishes in various academic journals and conferences. He is pioneering the academic development of the creative strategic perspective. Chetan has published books about strategy, leadership, breakthroughs, success and growth. In various other avatars of life, he is or has been a photographer, entrepreneur, restaurateur, copywriter, graphic designer, publisher, academic researcher and mediator.

Table of Contents

Acknowledgements ix
Introduction xi
Stage 1: Thinking Brilliance 1
Stage 2: Creativity Meets Strategy 39
Stage 3: Do You Have a Problem? 67
Stage 4: Your Intent: Mediocre or Brilliant 91
Stage 5: Create Value First 113
Stage 6: Decision-making: Choosing and Connecting 145
Stage 7: The Cultural Jigsaw 171
Stage 8: Execution Is Momentum 195
Stage 9: Building the Strategic Brilliance Map 217
Epilogue 235
About the Author 243
Index 245

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