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Strategic Communication: In Business and the Professions

by Dan O'Hair , Others
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Current price ₹4,614.00
Original price ₹6,591.00
Original price ₹6,591.00
Original price ₹6,591.00
(-30%)
₹4,614.00
Current price ₹4,614.00

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Book cover type: Paperback
  • ISBN13: 9780618432493
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Houghton Mifflin
  • Publisher Imprint: N/A
  • Publication Date:
  • Pages: 480
  • Original Price: USD 69.16
  • Language: English
  • Edition: 5th Ed.
  • Item Weight: 862 grams
  • BISAC Subject(s): Business Communication / General

Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses.Strategic Skills give students tools they will need as they transition from the classroom to a business setting.Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.

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