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Strategic Market Management

by David A. Aaker
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Current price ₹2,952.00
Original price ₹5,904.00
Original price ₹5,904.00
Original price ₹5,904.00
(-50%)
₹2,952.00
Current price ₹2,952.00

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Book cover type: Paperback
  • ISBN13: 9780471415725
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 352
  • Original Price: USD 61.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams
  • BISAC Subject(s): N/A

About the Book Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.

  • The most complete, systematic approach to external analysis available.
  • Addresses key current strategy issues, and is noted for its extensive use of business examples.

David A. Aaker of University of California at Berkeley

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