• ISBN13: 9781841120799
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Capstone
• Publication Date: May 16, 2003
• Pages: 480
• Original Price: GBP 14.99
• Language: English
• Edition: N/A
• Item Weight: 1000 grams
• BISAC Subject(s): N/A

About the Book This completely updated 7th edition provides the next wave of entrepreneurs and small business owners with a one-stop resource of vital business information. This highly successful book is unique in offering not just informed advice on how to start, survive and succeed in business, but also has extensive directories of all the contacts and addresses you'll ever need. It will be an invaluable aid whether you are unsure how to go about market research, preparing a business plan, raising finance of legal requirements, or if you simply need a database of names and addresses.

PROFESSOR COLIN BARROW is Head of the Enterprise Group at Cranfield School of Management and Director of the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is a founder member of Cranfield Creates, the school's own e-business incubator. He was educated at Sandhurst and took his MBA at Cranfield. He has taught on management development programmes throughout the world and also works as a strategy consultant.