Name: The Dream Society: How the Coming Shift From Information to Imagination Will Transform Your Business
Brand: McGraw Hill
SKU: 9780070329676
Price: 729.0 INR
Availability: InStock

The Dream Society: How the Coming Shift From Information to Imagination Will Transform Your Business

by Rolf Jensen

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ISBN13: 9780070329676
Binding: Hardcover
Subject: Business Management
Publisher: McGraw Hill
Publisher Imprint: McGrawHill
Publication Date: January 1, 1999
Pages: 254
Original Price: USD 24.95
Language: English
Edition: N/A
Item Weight: 544 grams
BISAC Subject(s): General

About The Book

The future is uncertain -- the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years.

By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize On the unknown future, a future Jensen calls "the Dream Society". This dream society is characterized by the commercialization of emotions.

In this provocative exploration. Jensen says that it will no longer be enough to produce a useful product. He shows that, to be successful, the primary purpose of a product will be the ability to fulfill an emotional need.

Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

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