• ISBN13: 9781394184552
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: January 1, 2023
• Pages: 256
• Original Price: USD 21.0
• Language: English
• Edition: N/A
• Item Weight: 295 grams
• BISAC Subject(s): Entrepreneurship and Small Business

From the Back Cover

THE ESSENTIAL GUIDE TO GETTING RESULTS FROM EVERY MARKETING DOLLAR SPENT

Good marketing is the missing link for many businesses, but it doesn't have to be a mystery. All it takes is the right system.

In The Very Good Marketing Guide, marketing expert Amy Miocevich shares a straightforward 5-step model that will help boost your revenue and reach your goals. With this clever but simple marketing approach you will turn strangers into customers -- and customers into superfans who will return to your business again and again. Sharing crucial insights into the most common ways that small businesses waste their precious marketing dollars, The Very Good Marketing Guide shows you exactly how to get more bang for your marketing bucks. The result? You'll have more loyal clients and more time to work in the business that you love.

Inside this book you'll:

• create a one-of-a-kind marketing strategy
• embed that marketing strategy within your business
• hear real-life, small business examples
• learn timeless principles
• optimise every touch point of your customer journey.

Perfect for small business owners, entrepreneurs and managers, The Very Good Marketing Guide is your ultimate guide to supercharging your marketing and growing your business in a reliable, sustainable way.

AMY MIOCEVICH is the founder of Lumos Marketing, an agency that works exclusively with small businesses. She has over a decade of experience working with hundreds of Australian small- and medium-sized enterprises.