• ISBN13: 9781394221080
• Binding: Misc
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: N/A
• Pages: N/A
• Original Price: USD 29.95
• Language: English
• Edition: N/A
• Item Weight: 431 grams
• BISAC Subject(s): Entrepreneurship

From the Back Cover

Praise for THE TWO BUT RULE

"In a world of boring business books, The Two But Rule is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It's an approach that both journalists and decision-makers alike might use to better explore problems and solve them."
-- Jack Speer, NPR News Anchor

"The Two But Rule is based on an idea that I reacted to by thinking, 'But this is ridiculous.' Then, once I started reading it, I couldn't stop because, well, I kept finding myself thinking, 'But he does such a good job of convincing me that he's right.' BOOM! John Wolpert snagged me with that magical second but. I am a huge fan of this book--it's useful, timeless, and just plain fun to read."
-- Robert I. Sutton, New York Times bestselling author of The No Asshole Rule and (with Huggy Rao) The Friction Project

"No buts about it--The Two But Rule brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills."
-- Geoffrey Moore, Author, Speaker, Advisor

"Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions."
-- Henry Chesbrough, Professor at UC Berkeley's Haas School of Business, and author of Open Innovation

JOHN WOLPERT has founded companies, R&D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in Harvard Business Review, Forbes, and the popular newsletter and podcast, 2Buts.com. But the title that describes him best is Seeker of Awesomeness. It's a role that taught him not to ignore obstacles or hide from problems but to embrace them.