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Winning Strategies for Business by Rajat Kanti Baisya

Winning Strategies for Business

by Rajat Kanti Baisya
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Book cover type: Paperback
  • ISBN13: 9788126936236
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: Atlantic
  • Publication Date:
  • Pages: 282
  • Original Price: INR 595.0
  • Language: English
  • Edition: N/A
  • Item Weight: 310 grams
  • BISAC Subject(s): Strategic Planning

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need to survive business challenges and succeed in today's dynamic and challenging economic environment.

The Industry and Society 4.0 as well as the pandemic have changed the business and revenue models of many industry categories. In a fiercely competitive marketplace, innovation is the key to survival and growth. Therefore, businesses need to relentlessly pursue continuous productivity enhancement, cost management and product innovation to maintain a strategic edge over their competition. The book provides a holistic and contemporary lesson on strategic management by encompassing areas such as strategy development, new economic policies, strategies for survival, competitive advantage, growth, mergers, globalisation, innovation and portfolio management.

The author also brings together numerous examples and case studies on companies such as Infosys, Reliance, Biocon and Amul to explain how organisations have faced and dealt with business and economic challenges.

Rajat Kanti Baisya is Chairman and Managing Director of Strategic Consulting Group Pvt Ltd and former Senior Professior of Marketing and Strategic Management and also Head of the Department of Management Studies at IIT Delhi. Currently, he serves as a Distinguised Visiting Professor at many reputed Indian and overseas institutions.

List of Tables

List of Figures

List of Abbreviations

Foreword by Charles Wilson

Preface

Acknowledgements

Introduction

1. Strategy Development Process—Basic Approach

2. Impact of New Economic Policy on Business

3. Core Strategies for Survival

4. Creating Competitive Advantage

5 . Corporate Growth Strategy

6. Portfolio Management

7. Globalisation and New Order Organisation

8. Competitiveness

9. Managing Innovation and Creativity

10. Case Studies

Case I: Infosys Technologies Limited

Case II: Anand Milk Union Ltd (AMUL)

Case III: Reliance Industries Limited

Case IV: Biocon Industries Limited

Case V: Rasna Limited

Appendices

Appendix–I: McKinsey’s Economic Reform Route for India

Appendix–II: Global Competitiveness Index 2008–09

Glossary

Bibliography

Index

About the Author

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