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Services Marketing: People, Technology, Strategy
Jochen Wirtz
Paperback
Current price
₹1,257
Original price
₹1,795
Original price
₹1,795
Original price
₹1,795
(-30%)
₹1,257
Current price
₹1,257
| /
• Author(s): Jochen Wirtz • Publisher: World Scientific Pub • Publisher Imprint: World Sc. • Subject: Business Management
Essentials of Services Marketing
Jochen Wirtz
Paperback
Current price
₹5,683
Original price
₹8,743
Original price
₹8,743
Original price
₹8,743
(-35%)
₹5,683
Current price
₹5,683
| /
• Author(s): Jochen Wirtz • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing ...
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