Business Management

About the Book Our lives have gradually become dominated by markets. They are not only at the heart of capitalistic economies all over the world, b...

About the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what ma...

About the Book Understanding Management combines classic management concepts with emerging trends and issues in a concise, exciting, and student- f...

About the Book With an emphasis on the Workplace 2000, the third edition of THE FUTURE OF BUSINESS showcases the dramatic changes occurring in the ...

About the Book This is a key textbook for specialist students of accounting and finance, either undergraduate or professional, taking a first cours...

Strategic Management Concepts

Maximize your degree and land the job you want with RESUMES, COVER LETTERS, NETWORKING, AND INTERVIEWING, 4E, International Edition. Build the resu...

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It exami...

About the Book 'Planning Effective Instruction' equips readers to teach in ways that meet the needs of all students in today's diverse classroom. T...

About the Book Miller's text presents organizational communication from both a communication and managerial perspective. Her writing style and cons...

About the Book New Perspectives on Communicating in Business with Technology teaches students how to communicate effectively in today's constantly ...

Multinational Management

About the Book A unique collection of text, cases, and readings, MORAL ISSUES IN BUSINESS is the best-selling business ethics book in North America...

About the Book Management and Cost Accounting, 6e Value Media Edition offers the student an extensive set of learning resources to help reinforce l...

The market leader in quality management, this text is built on the strength and experience of well-known authors in the field. Experience as examin...

About the Book To help understand how to manage one's money to derive the most from what you earn, to develop a way of analyzing and thinking about...

About the Book This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the nee...

About the Book Designed to meet the rapidly emerging demand for coverage of new international financial reporting (IFRS) and the globalisation of a...

About the Book Written by a well-seasoned team in the international business area, this book provides a truly global perspective of international b...

About the Book This leading text offers an advanced treatment of the technical issues involved in developing and implementing selection programs wi...

About the Book This volume gives comprehensive coverage of all the main areas of Human Resources Management and as such it should be suitable as a ...

About the Book The text introduces students to the power of spreadsheets. It contains over 50 spreadsheet problems that reinforce principles of acc...

About the Book The aim of this established and best-selling textbook is to provide an introduction to the theory and practice of cost and managemen...

About the Book Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and i...

About the Book This is a comprehensive introductory textbook with supporting material in the form of syllabus guides, exam questions and answers. I...

This text examines the role of ethics in the business world and the ethical dilemmas encountered by managers. Ethical decisions do not take place i...

About the Book This text provides a thorough and up-to-date coverage of auditing. It is widely used as a course text on professional accountancy an...

About the Book The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communi...