Business Management
The Why Of The Buy: Consumer Behavior And Fashion Marketing
Current price
₹8,018
Original price
₹12,335
Original price
₹12,335
Original price
₹12,335
(-35%)
₹8,018
Current price
₹8,018
• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...
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Retail Buying: From Basics to Fashion
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₹5,923
Original price
₹9,111
Original price
₹9,111
Original price
₹9,111
(-35%)
₹5,923
Current price
₹5,923
• Author(s): Richard Clodfelter • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business Management • BISAC: Industries - RetailingThis comprehensive book provides students with the skills and savvy needed to become successful b...
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Brand Management Strategies: Luxury and Mass Markets
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₹6,344
Original price
₹9,760
Original price
₹9,760
Original price
₹9,760
(-35%)
₹6,344
Current price
₹6,344
• Author(s): William D'arienzo • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business Management • BISAC: Industries - Fashion & Textile IndustryAs global economies grow and the cost of doing business increases, the brand ...
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Promotion In The Merchandising Environment
Current price
₹9,730
Original price
₹14,968
Original price
₹14,968
Original price
₹14,968
(-35%)
₹9,730
Current price
₹9,730
• Author(s): Kristen K. Swanson | Judith C. Everett • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryWith the rise of digital media, promotion remains a ke...
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