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Operations Strategy
Operations Strategy by David Walters, 0230224962, 9780230224964, Palgr Mac
Billions: Selling to the New Chinese Consumer
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come t...
View full detailsWork Organisations: A Critical Introduction
About the Book This third edition is designed in a user friendly format with 25 chapters instead of the previous 12, making the content more access...
View full detailsWork Communication: Mediated and Face-to-Face Practices
About the Book Explores all aspects of interpersonal communication at work, from face-to-face meetings to new forms of computer mediated communicat...
View full detailsValue-Based Leadership In Public Professions
About the Book A brand new text that examines the latest thinking in values-based leadership in the public sector. Assuming no prior knowledge, it ...
View full detailsThe Future Of Men
About the Book This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and f...
View full detailsThe Dynamics Of Employee Relations
About the Book An analysis of the changes and underlying continuities occurring in employee relations. The authors draw extensively on a wide range...
View full detailsStrategy By Design: A Process of Strategy Innovation
About the Book Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative ...
View full detailsStrategic Management by Colin White
About the Book Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses diff...
View full detailsStates Versus Markets: The Emergence of a Global Economy
About the Book This revised and updated edition shows that globalization is not a since the 16th century, periodically redistributed economic activ...
View full detailsSpecial Corporations And The Bureaucracy: Why Japan Can't Reform
About the Book This book reveals how the Japanese national ministries can exploit their Special Status Corporations (public corporations, supported...
View full detailsServices Marketing: Text and Cases
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to ma...
View full detailsRaising A Ladder To The Moon: The Compexities of Corporate Social and Environmental Responsibility
About the Book Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic t...
View full detailsQuantitative Methods: For Business, Management and Finance
About the Book This text is a complete course for undergraduate business studies students. It is comprehensive and provides all that any student ne...
View full detailsPublic Management In Britain
About the Book This wide-ranging text analyses the key developments and changes in the management of the major public services in Britain during th...
View full detailsProject Managers at Work
About the Book Read 25 in-depth, candid interviews with notable project managers. Discover how project managers work, what they do, how they adapt ...
View full detailsOrganizational Behaviour
About the Book Written to meet the needs of busy undergraduate students, this book covers all of the key OB topics in an accessible and engaging st...
View full detailsNext Now: Trends for the Future
About the Book Leading trendspotters Salzman & Matathia take a look at future consumer trends. Based on extensive research & interviews, th...
View full detailsManagement Mumbo-Jumbo: A Skeptic's Dictionary
About the Book Bestselling author and psychologist, Adrian Furnham, takes a critical view of the jargon and fads in management contained in manifes...
View full detailsLearning And Development: Processes, Practices and Perspectives at Work
This text is designed for those students taking learning and development/employee development modules at undergraduate or postgraduate level or as ...
View full detailsLanguage in Business, Language at Work
About the Book Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works i...
View full detailsKey Concepts In Strategic Management
About the Book Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy ref...
View full detailsKey Concepts In International Business
About the Book Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy r...
View full detailsKey Concepts In Human Resource Management
About the Book Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for eas...
View full detailsKey Concepts In Business Practice
About the Book Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy refere...
View full detailsGlobal Enterprise Management: New Perspectives on Challenges and Future Developments (Vol. 2)
About the Book The ongoing progress of globalization has created a new need in multinational and international companies for managers who have the ...
View full detailsGlobal Enterprise Management: New Perspectives on Challenges and Future Developments (Vol. 1)
About the Book Global Enterprise Management unites theory, academic knowledge, and practitioner experience to provide students, educators, and prac...
View full detailsEuropean Business: Macmillan Business
About the Book European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies...
View full detailsCurrent Issues In Financial Services
About the Book This new text contains description and analysis of the Financial Services environment, while focusing particularly upon recent devel...
View full detailsCritical Cases In Organisational Behaviour
About the Book This text contains 56 problem solving and analytical cases, designed to develop the critical thinking and analytical skills required...
View full detailsCreative Business: Achieving Your Goals Through Creative Thinking and Action
About the Book While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw a...
View full detailsCorporate Strategic Communication: A General Social and Economic Theory
About the Book This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tool...
View full detailsChanging Places Of Work
About the Book The places and spaces of managerial and professional work are changing rapidly. Long-established routines and disciplines of the per...
View full detailsAsia Branding: Connecting Brands, Consumers and Companies
About the Book This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries...
View full detailsBrand Management: An Introduction Through Storytelling
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporation...
View full detailsMarketing Tourism and Hospitality: Concepts and Cases
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in t...
View full detailsIntimacy: An International Survey of the Sex Lives of People at Work
Sixty per cent of people at work admit to one or more intimate relationship. A recently completed international workplace survey highlights that ma...
View full detailsTheory And Practice Of Change Management
New technology and regulations, blurred organizational boundaries, and an increasingly globalized workforce present opportunities and threats that ...
View full detailsThe Global Business Environment, Meeting the Challenges
This bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business environment wit...
View full detailsHuman Resource Management, Theory & Practice
Global Strategic Management
Essential Quantitative Methods, For Business, Management & Finance
Corporate Entrepreneurship
This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how the...
View full detailsBusiness Research,A Practical Guide for Undergraduate and Postgraduate Students
Business Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac