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Operations Strategy

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Operations Strategy by David Walters, 0230224962, 9780230224964, Palgr Mac

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Billions: Selling to the New Chinese Consumer

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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come t...

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Work Organisations: A Critical Introduction

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About the Book This third edition is designed in a user friendly format with 25 chapters instead of the previous 12, making the content more access...

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Work Communication: Mediated and Face-to-Face Practices

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About the Book Explores all aspects of interpersonal communication at work, from face-to-face meetings to new forms of computer mediated communicat...

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Value-Based Leadership In Public Professions

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About the Book A brand new text that examines the latest thinking in values-based leadership in the public sector. Assuming no prior knowledge, it ...

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The Future Of Men

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About the Book This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and f...

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The Dynamics Of Employee Relations

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About the Book An analysis of the changes and underlying continuities occurring in employee relations. The authors draw extensively on a wide range...

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Strategy By Design: A Process of Strategy Innovation

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About the Book Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative ...

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Strategic Management by Colin White

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About the Book Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses diff...

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States Versus Markets: The Emergence of a Global Economy

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About the Book This revised and updated edition shows that globalization is not a since the 16th century, periodically redistributed economic activ...

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Special Corporations And The Bureaucracy: Why Japan Can't Reform

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About the Book This book reveals how the Japanese national ministries can exploit their Special Status Corporations (public corporations, supported...

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Services Marketing: Text and Cases

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This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to ma...

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Raising A Ladder To The Moon: The Compexities of Corporate Social and Environmental Responsibility

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About the Book Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic t...

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Quantitative Methods: For Business, Management and Finance

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About the Book This text is a complete course for undergraduate business studies students. It is comprehensive and provides all that any student ne...

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Public Management In Britain

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About the Book This wide-ranging text analyses the key developments and changes in the management of the major public services in Britain during th...

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Project Managers at Work

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About the Book Read 25 in-depth, candid interviews with notable project managers. Discover how project managers work, what they do, how they adapt ...

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Organizational Behaviour

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About the Book Written to meet the needs of busy undergraduate students, this book covers all of the key OB topics in an accessible and engaging st...

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Next Now: Trends for the Future

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About the Book Leading trendspotters Salzman & Matathia take a look at future consumer trends. Based on extensive research & interviews, th...

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Management Mumbo-Jumbo: A Skeptic's Dictionary

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About the Book Bestselling author and psychologist, Adrian Furnham, takes a critical view of the jargon and fads in management contained in manifes...

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Learning And Development: Processes, Practices and Perspectives at Work

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This text is designed for those students taking learning and development/employee development modules at undergraduate or postgraduate level or as ...

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Language in Business, Language at Work

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About the Book Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works i...

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Key Concepts In Strategic Management

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About the Book Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy ref...

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Key Concepts In International Business

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Key Concepts In Human Resource Management

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Key Concepts In Business Practice

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About the Book Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy refere...

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Global Enterprise Management: New Perspectives on Challenges and Future Developments (Vol. 2)

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About the Book The ongoing progress of globalization has created a new need in multinational and international companies for managers who have the ...

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Global Enterprise Management: New Perspectives on Challenges and Future Developments (Vol. 1)

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About the Book Global Enterprise Management unites theory, academic knowledge, and practitioner experience to provide students, educators, and prac...

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European Business: Macmillan Business

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About the Book European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies...

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Current Issues In Financial Services

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About the Book This new text contains description and analysis of the Financial Services environment, while focusing particularly upon recent devel...

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Critical Cases In Organisational Behaviour

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About the Book This text contains 56 problem solving and analytical cases, designed to develop the critical thinking and analytical skills required...

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Creative Business: Achieving Your Goals Through Creative Thinking and Action

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About the Book While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw a...

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Corporate Strategic Communication: A General Social and Economic Theory

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About the Book This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tool...

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Changing Places Of Work

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About the Book The places and spaces of managerial and professional work are changing rapidly. Long-established routines and disciplines of the per...

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Asia Branding: Connecting Brands, Consumers and Companies

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About the Book This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries...

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Brand Management: An Introduction Through Storytelling

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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporation...

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Marketing Tourism and Hospitality: Concepts and Cases

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This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in t...

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Intimacy: An International Survey of the Sex Lives of People at Work

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Sixty per cent of people at work admit to one or more intimate relationship. A recently completed international workplace survey highlights that ma...

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Theory And Practice Of Change Management

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New technology and regulations, blurred organizational boundaries, and an increasingly globalized workforce present opportunities and threats that ...

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The Global Business Environment, Meeting the Challenges

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This bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business environment wit...

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Human Resource Management, Theory & Practice

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Global Strategic Management

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Essential Quantitative Methods, For Business, Management & Finance

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Corporate Entrepreneurship

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This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how the...

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Business Research,A Practical Guide for Undergraduate and Postgraduate Students

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Business Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac

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