Business Management

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the wor...

This book offers a ‘contemporary’ understanding of families in business and serves as a springboard for ongoing evolution of families, their compos...

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowi...

Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and b...

Empowering organizations to thrive, this book provides a clear diagnostic framework, with specific approaches and processes that leaders can use to...

This pioneering book draws upon diverse wisdom traditions and their current living business practices to show that not only is another world possib...

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries...

Managing People Effectively in a Hybrid Workplace is designed to ensure that both aspiring and experienced people professionals are equipped with i...

The New World of Work explores the many areas of accelerated change in the workplace and how the Human Resource Management function must evolve to ...

The COVID-19 pandemic brought travel to a halt and the global tourism industry has been hit hard by the disruption. This book looks at how the tour...

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketi...

This insightful and timely volume provides a succinct, expert-led introduction to the latest developments in advanced econometric methodologies in ...

Managing Conflict in Organizations introduces the origins, forms, benefits, and consequences of organizational conflict to students and practitione...

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and prof...

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essential...

Managing Workplace Diversity, Equity, and Inclusion bridges the gap between social science theory and research and the practical concerns of those ...

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing i...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. Th...

This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the 21st century workfo...

This handbook presents a must-read, comprehensive and state of the art overview of sustainable diets, an issue critical to the environment and the ...