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Integrated Marketing Communication: Advertising and Promotion in a Digital World
Juska
Paperback
• Author(s): Juska • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Advertising & PromotionThis book is an up-to-date resource that shows students how to achieve their marketing objectiv...
View full detailsIntegrated Marketing Communication: Advertising and Promotion in a Digital World
Jerome M. Juska
Paperback
• Author(s): Jerome M. Juska • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Advertising & PromotionNow in its second edition, this textbook explores the continuing transformation of ad...
View full detailsInstitutions And The Evolution Of Modern Business
Mark Casson, Mary B. Rose
Paperback
• Author(s): Mark Casson | Mary B. Rose • Publisher: Taylor & Francis • Publisher Imprint: Frank Cass • Subject: Business Management • BISAC: Economic HistoryThe papers in this volume demonstrate that it can be fruitful to apply institutional...
View full detailsInnovation In Public Services: Theoretical, managerial, and international perspectives
Louise Brown, Richard M. Walker
Hardcover
• Author(s): Louise Brown | Richard M. Walker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Organizational DevelopmentIn response to changes in internal needs, external organizational env...
View full detailsInnovation in Pricing: Contemporary Theories and Best Practices
Stephan M. Liozu
Paperback
• Author(s): Stephan M. Liozu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Sales & Selling - GeneralPricing has a substantial and immediate impact on profitability. Most companies, h...
View full detailsInnovation And Automation
Paul Satchell
Hardcover
• Author(s): Paul Satchell • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • Subject: Business ManagementUsing case studies, of which 50 per cent are linked to transportation and aviation, this book shows how automation is a spur t...
View full detailsInformation Technology and Organizational Learning: Managing Behavioral Change in the Digital Age
Arthur M. Langer
Paperback
• Author(s): Arthur M. Langer • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Management ScienceFocusing on the critical role IT plays in organizational development, the book shows how to e...
View full detailsInformation Management: A Foundational Introduction
Fons Wijnhoven
Paperback
• Author(s): Fons Wijnhoven • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: System Administration - Storage & RetrievalInformation and its management is central to modern society. Organ...
View full detailsIndividual And Team Skill Decay: he Science and Implications for Practice
Winfred Arthur Jr., Others, Winston Bennett Jr.
Paperback
• Author(s): Winfred Arthur Jr. | Others | Winston Bennett Jr. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologySkill and knowledge retention is a m...
View full detailsImproving Patient Safety
Govindarajan
Hardcover
• Author(s): Govindarajan • Publisher: Taylor & Francis • Publisher Imprint: ProductivityP • Subject: Business Management • BISAC: Industries - ServiceBased on the IOM's estimate of 44,000 deaths annually, medical errors rank as the eighth le...
View full detailsImproving International Investment Agreements
Armand De Mestral, Celine Levesque
Hardcover
• Author(s): Armand De Mestral | Celine Levesque • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Finance - GeneralThis book presents the reflections of a group of researchers interested in ...
View full detailsImplementing the Project Management Balanced Scorecard
Keyes
Paperback
• Author(s): Keyes • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Project ManagementBusiness managers have long known the power of the Balanced Scorecard in executing corporate strategy. I...
View full detailsHybrid Rough Sets And Applications In Uncertain Decision-Making
Lirong Jian, Sifeng Liu, Yi Lin
Hardcover
• Author(s): Lirong Jian | Sifeng Liu | Yi Lin • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Engineering (General)As a powerful approach to data reasoning, rough set theory has proven to...
View full detailsHuman Safety And Risk Management: A Psychological Perspective
A. Ian Glendon, Sharon Clarke
Hardcover
• Author(s): A. Ian Glendon | Sharon Clarke • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Management ScienceThe third edition of a bestseller, Human Safety and Risk Management: A Psycholo...
View full detailsHuman Resources and Change Management for Safety Professionals
Schneid
Hardcover
• Author(s): Schneid • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Industrial Health & SafetyThe goal of this book is to prepare safety and health professionals to recognize and addre...
View full detailsHuman Resource Management: Issues, Challenges and Opportunities
Rae Simons
Paperback
• Author(s): Rae Simons • Publisher: Taylor & Francis • Publisher Imprint: Apple Acad • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThis title includes a number of Open Access chapters.Human resource manage...
View full detailsHuman Resource Management 'With Chinese Characteristics': Facing the Challanges of Globalization
Malcolm Warner
Hardcover
• Author(s): Malcolm Warner • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementFive years into World Trade Organization membership, how is China's system of people-management adaprting to the changing w...
View full detailsHuman Resource Management In Nonprofit Organizations
Alina Mccandless Baluch
Hardcover
• Author(s): Alina Mccandless Baluch • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Nonprofit Organizations & Charities - GeneralHuman resource management (HRM) can aid nonprofit organ...
View full detailsHuman Factors in Practice: Concepts and Applications
Andrew Dattel
Hardcover
• Author(s): Andrew Dattel • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Industrial Health & SafetyHuman Factors in Practice: Concepts and Applications is written for the practitioner...
View full detailsHuman Development
Richard Ponzio
Paperback
• Author(s): Richard Ponzio • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: History & Theory - GeneralThis book provides a timely and accessible introduction to the foundational ideas a...
View full detailsHow To Get Debts Paid Faster
Roy Hedges
Hardcover
• Author(s): Roy Hedges • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • Subject: Business Management
Hospitality Security
Clifton, Darrell
Paperback
• Author(s): Clifton | Darrell • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Management - GeneralHospitality Security: Managing Security in Today's Hotel, Nightlife, Entertainment, and To...
View full detailsHigh-Tech Entrepreneurship
Michel Bernasconi, Simon Harris
Hardcover
• Author(s): Michel Bernasconi | Simon Harris • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: EntrepreneurshipHigh-tech businesses form a crucial part of entrepreneurial activity - in some ...
View full detailsHigh-Stakes Leadership: Leading Through Crisis with Courage, Judgment, and Fortitude
Constance Dierickx
Hardcover
• Author(s): Constance Dierickx • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Careers - GeneralWhat makes some leaders so effective when the stakes are high, while others fall short? Why ...
View full detailsHidden Markets
BURCH, Matthew
Paperback
• Author(s): BURCH | Matthew • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Educational Policy & Reform - Federal LegislationAcross the United States, test publishers, software compani...
View full detailsHealing Capitalism: Five Years in the Life of Business, Finance and Corporate Responsibility
Jem Bendell, Ian Doyle
Paperback
• Author(s): Jem Bendell | Ian Doyle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Green BusinessThe global response from business to social and environmental issues during the past decad...
View full detailsHeads Or Tails: Financial Disaster, Risk Management and Survival Strategy in the World of Extreme Risk
Evgueni Ivantsov
Hardcover
• Author(s): Evgueni Ivantsov • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Banks & BankingIn the wake of the global financial crisis, Heads or Tails answers the question: what change...
View full detailsHandbook of Qualitative Organizational Research
Elsbach Kimberly D.
Hardcover
• Author(s): Elsbach Kimberly D. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: NegotiatingThis handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qua...
View full detailsHandbook Of Management Accounting
David Fanning, Roger Cowe
Hardcover
• Author(s): David Fanning | Roger Cowe • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • Subject: Business Management
Handbook of Financial Risk Management
RONCALLI
Hardcover
• Author(s): RONCALLI • Publisher: T&F • Publisher Imprint: CRC/CH • BISAC: Finance - GeneralDeveloped over 20 years of teaching academic courses, the Handbook of Financial Risk Management can be divided into two main parts: risk management i...
View full detailsGovernance Networks In The Public Sector
Erik Hans Klijn, Joop Koppenjan
Paperback
• Author(s): Erik Hans Klijn | Joop Koppenjan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Government & BusinessGovernance Networks in the Public Sector presents a comprehensive stud...
View full detailsGood Novels, Better Management: Reading Organizational Realities in Fiction
B. Czarniawska-Joerges, P. de Monthoux
Hardcover
• Author(s): B. Czarniawska-Joerges | P. de Monthoux • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management
Going Global: Managing the Hr Function Across Countries and Cultures
Cat Rickard, Jodi Baker, Yonca Crew
Paperback
• Author(s): Cat Rickard | Jodi Baker | Yonca Crew • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementAs organizations operate across countries and co...
View full detailsGlobal Tourism And Informal Labour Relations: The Small-scale Syndrome at Work
Godfrey Baladacchino
Hardcover
• Author(s): Godfrey Baladacchino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThe worldwide expansion of the tourism industry creates many ...
View full detailsGlobal Strategy in the Service Industries: Dynamics, Analysis, Growth
Mario Glowik
Paperback
• Author(s): Mario Glowik • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingGlobal service-based firms are often 'born global, ' and these organizations have develope...
View full detailsGlobal Marketing
Kate Gillespie, H. David Hennessey
Hardcover
• Author(s): Kate Gillespie | H. David Hennessey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis textbook introduces students to the important concepts of glob...
View full detailsGlobal Marketing
K. Scott Swan
Paperback
• Author(s): K. Scott Swan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingStrategic, comprehensive, and concise, the fifth edition of this popular textbook introdu...
View full detailsGlobal Lean: Seeing the New Waste Rooted in Communication, Distance, and Culture
Samuel Yankelevitch
Paperback
• Author(s): Samuel Yankelevitch • Publisher: Taylor & Francis • Publisher Imprint: ProductivityP • Subject: Business Management • BISAC: Quality ControlJust because a problem is invisible doesn't mean it's not affecting your operation. While...
View full detailsGlobal Entrepreneurship
Kshetri
Paperback
• Author(s): Kshetri • Publisher: T&F • Publisher Imprint: Routledge • BISAC: EntrepreneurshipThis second edition of a Choice Outstanding Academic Title improves coverage of the global environments in which entrepreneurs operate. In Global En...
View full detailsGlobal Entrepreneurship: Environment and Strategy
Nir Kshetri
Paperback
• Author(s): Nir Kshetri • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: EntrepreneurshipSelected as an Outstanding Academic Title by Choice Magazine in 2014 Nir Kshetri's Global Entrepren...
View full detailsGlobal Engineering Project Management
M. Kemal Atesmen
Hardcover
• Author(s): M. Kemal Atesmen • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Project ManagementEngineering projects that cover multiple countries, politics, cultures, and different standa...
View full detailsGlobal Capitalism Culture and Ethics
Spinello
Paperback
• Author(s): Spinello • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business EthicsThis book seeks to deepen the reader's understanding of the complex ethical and social disputes that cor...
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Fundamentals Of Business Marketing Education: A Guide for University-level Faculty and Policy Makers
Fundamentals Of Business Marketing Education: A Guide for University-level Faculty and Policy Makers
J David Lichtenthal
Paperback
• Author(s): J David Lichtenthal • Publisher: Taylor & Francis • Publisher Imprint: Haworth • Subject: Business Management • BISAC: Human Sexuality (see also Social Science - Human Sexuality)Make the most of your ability to teach business-to-...
View full detailsFundamentals of Airline Marketing
AMBROSE, Natalie
Paperback
• Author(s): AMBROSE | Natalie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Aviation - GeneralApplying fundamentals of marketing to commercial passenger air transportation, this textbook...
View full detailsFrontiers In Enterprise Integration
Li D. Xu
Hardcover
• Author(s): Li D. Xu • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Purchasing & BuyingEnterprise Information Systems (EIS) integrate and support business processes across functional ...
View full detailsFrom World Factory to Global Investor: A Multi-Perspective Analysis on China's Outward Direct Investment
Chen Meng
Paperback
• Author(s): Chen Meng • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Investments & Securities - GeneralChinese outward direct investment (ODI) is growing rapidly in recent years. As a...
View full detailsFood Chains: Quality, Safety and Efficiency in a Challenging World
George Baourakis, Prodromos Kalaitzis, Konstadinos Mattas
Hardcover
• Author(s): George Baourakis | Prodromos Kalaitzis | Konstadinos Mattas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementFood Chains: Quality, Safety and Efficiency in a Challenging World addresses t...
View full detailsFirst Responders Handbook: An Introduction
Michael L. Madigan
Hardcover
• Author(s): Michael L. Madigan • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Environmental ScienceThe objective of this handbook is to make available in a quick reference form, the infor...
View full detailsFinding Your Granite
Pflug, Douglas P.
Paperback
• Author(s): Pflug | Douglas P. • Publisher: T&F • Publisher Imprint: CRC Press • BISAC: LeadershipIn "Finding your Granite", Executive Leadership Coach and Mentor Douglas Pflug walks you through some of the life experiences, lessons and key ...
View full detailsFinancial Services Partnerships: Labor-Management Dynamics
Peter Samuel
Hardcover
• Author(s): Peter Samuel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Power Resources - NuclearThe purpose of this book is to evaluate the debate on partnership, using original research...
View full detailsFinancial Planning And Management In Public Organizations
Alan W. Steiss, Emeka O. Nwagwu
Paperback
• Author(s): Alan W. Steiss | Emeka O. Nwagwu • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Accounting - GeneralThis work focuses on the theory and practice of financial management in pub...
View full detailsFashion Supply Chain and Logistics Management
Yi Wang
Paperback
• Author(s): Yi Wang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - ServiceThe fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in con...
View full detailsExpansive Leadership
POONAMALLEE, Meredith
Paperback
• Author(s): POONAMALLEE | Meredith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipThe structured 28-day mindfulness and contemplative journey presented in this book will help as...
View full detailsExcellence in Managing Worldwide Customer Relationships
Thomas A. Cook
Hardcover
• Author(s): Thomas A. Cook • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Management ScienceEvery company is recognizing the critical importance of protecting its customer base by raising...
View full detailsExcellent Manager'S Companion
Philip Holden
Hardcover
• Author(s): Philip Holden • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • Subject: Business Management • BISAC: Management - GeneralThis is for every manager who aspires to excellence in everything they do, but wonders how they'...
View full detailsEvolutionary Patterns Of Local Industrial Systems: Towards a Cognitive Approach to the Industrial District
Fiorenza Belussi, Giorgio Gottardi
Hardcover
• Author(s): Fiorenza Belussi | Giorgio Gottardi • Publisher: Taylor & Francis • Publisher Imprint: Ashgate • Subject: Business ManagementA selection of contributions presented in 1998 at the conference of Udine entitled, The Development of I...
View full detailsEvolutionary Computation with Intelligent Systems: A Multidisciplinary Approach to Society 5.0
R.S. Chauhan
Hardcover
• Author(s): R.S. Chauhan • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Operations ResearchThis book focuses on cutting-edge innovations and core theories, principles, and algorithms appl...
View full detailsEvents Management
BLADEN, CHARLES | KENNEL
Paperback
• Author(s): BLADEN | CHARLES | KENNEL • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industries - ServiceContemporary events management is a diverse and challenging field. This introducto...
View full detailsEvaluating Human Capital Projects: Improve, Prove, Predict
Jane Massy, Jeremy Harrison
Paperback
• Author(s): Jane Massy | Jeremy Harrison • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Human Resources & Personnel ManagementHow can we be sure that all those projects, programmes an...
View full detailsEuropean Corporate Governance: Readings and Perspectives
Thomas Clarke, Jean-Francois Chanlat
Paperback
• Author(s): Thomas Clarke | Jean-Francois Chanlat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipFor decades, Europe has sought to become more financially integrated with the Un...
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