Business Management
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Chief Marketing Officers at Work
Steimle, Josh
Paperback
• Author(s): Steimle | Josh • Publisher: Springer Verlag • Publisher Imprint: ApressRead 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from...
View full detailsPeople Ops: Lessons in Culture and Leadership From Building Startups
Patrick Caldwell
Paperback
• Author(s): Patrick Caldwell • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Corporate Finance - Venture CapitalFrom the Back CoverLearn to deal with difficult employee demands, navigate layoffs, ...
View full detailsInfluencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Levin
Paperback
• Author(s): Levin • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverIn the next few years, brands are on track to spend billions of dollars on influencer marke...
View full detailsDesign Thinking in Software and AI Projects: Proving Ideas Through Rapid Prototyping
Stackowiak
Paperback
• Author(s): Stackowiak • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Business & Productivity Software - GeneralLearn the fundamentals of Design Thinking and how to apply Design Thinking tech...
View full detailsBecoming a Leader in Product Development: An Evidence-Based Guide to the Essentials
Ikonne
Paperback
• Author(s): Ikonne • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverIt is becoming increasingly challenging for product development leaders to effectively lea...
View full detailsAgile Project Management with Azure DevOps: Concepts Templates and Metrics
Rossberg
Paperback
• Author(s): Rossberg • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Programming - MicrosoftFrom the Back CoverRoll up your sleeves and jump into Agile project management to use and customize Micr...
View full detailsAdopting Agile Across Borders: A Guide to Navigating Cultural Complexity in Agile Teams and Organizations
Califano
Paperback
• Author(s): Califano • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverPeople are conditioned culturally from an early age, with each of us developing a set of...
View full details7 Secrets of Highly Effective Social Impact Communicators: How to Grow Your Influence to Solve Society's Most Pressing Challenges
Nate Birt
Paperback
• Author(s): Nate Birt • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: EntrepreneurshipFrom the Back CoverSocial impact communication is quickly becoming a mandatory skill for leaders of modern bus...
View full detailsDeveloper Relations: How to Build and Grow a Successful Developer Program
Caroline Lewko, James Parton
Paperback
• Author(s): Caroline Lewko | James Parton • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Management ScienceIncreasingly, business leaders are either looking to start a new developer program at th...
View full detailsTransforming Conversational AI: Exploring the Power of Large Language Models in Interactive Conversational Agents
Michael McTear
Paperback
• Author(s): Michael McTear • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Business Management • BISAC: Management ScienceAcquire the knowledge needed to work effectively in conversational artificial intelligence (AI) and und...
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