Business Management

• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyManagement is the primary force within any organization which coordinates the activities of various systems in relation to ...

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementVery few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handl...

• Author(s): Sushil Kumar Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer counseling, planning and guiding is a very important and contemporary topic. Many books, articles and studies dea...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book of...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employee...

• Author(s): B. NandhaKumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchang...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Ganesh Chella | Archana Edward Madhavan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCoaching promises a leader-development intervention, but turning that promise into tangible results can be chal...

• Author(s): Geetima Das Krishna | Biswajit Nag • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Indian Bond Market: Structure, Conduct an...

• Author(s): Kaushal Kumar Agrawal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book Insight into Income Tax: Based on Memory Retention Techniques, like its earlier editions, has been designed for ...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsP.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of ...

• Author(s): S.K. Tarafder • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManagers are the inviolable and solid pillars of organisations on which depends the prosperity of the establishment they work for. With t...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Author(s): Anandi P. Sahu | Sid Mittra | Shailendra Kumar Rai • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn all-encompassing companion to understanding the nuances of the financial planning process. This ...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities...

• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWays and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and b...

• Author(s): Arunangshu Giri | Debasish Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn indispensable companion to UG and PG students of social sciences, this book will enable readers to identify resear...

• Author(s): Chandrasekhar Krishnamurti | Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis revised edition of the well-known text provides a comprehensive and well-balanced overview of the en...

• Author(s): Shil Niyogi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhat do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? ...

• Author(s): Pushpinder Singh Gill | Paramjeet Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Principles of Management is an attempt to present a clear and logical view of concepts, theories, and p...

• Author(s): Jagdeep Yashpal Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-orie...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIncreasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and st...

• Author(s): Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven ...

• Author(s): Udai Lal Paliwal | Sandip Shah | Vineeta Arora • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Ce...

• Author(s): P.G. Itnal | T.P. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-da...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBranding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever...

• Author(s): Sraban Mukherjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build comp...

• Author(s): Sameer Deshpande | Nancy R. Lee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSocial Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: I...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementUnlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the inval...

• Author(s): S. Ramnarayan | T.V. Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementS. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decad...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismMastering Technical and Business Communication is a captivating book that gives practitioners an opportunity to develop skills in technical wr...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is not a standard book on management. It does not attempt to take the reader through the process of planning, forecasting, organisin...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPatience is no longer a virtue, It's a by-product! Start at the bottom of the pyramid and work your way to the top in 20 or 30 years? NO...

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWondering what makes digital entrepreneurs tick? Want to know how to make money without leaving the comfort of your home? No matter what...

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

• Author(s): Dr Jyoti Doval's| Dr Etinder Pal Singh • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Edgex: Mastering Soft Skills for Ulti...

• Author(s): Shailja Sharma | Nimit Chowdhary • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism a...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales m...

• Author(s): Chetan Walia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Ter...

• Author(s): Dinesh Kumar | Punam Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWith 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of Ind...

• Author(s): CA. S.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKEY FEATURES • Comprehensive explanation of complex provisions of GST laws with tables and charts for quick reference • Each chapter...

• Author(s): Madhukar Shukla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhat makes a social entrepreneur ? A handful of pragmatism with a generous dose of idealism. How does one recognize a social entreprene...

• Author(s): Sanjay Phadke • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe make payments via PayPal or Paytm, shop on Amazon or Flipkart, book accommodation on Airbnb or Oyo and call a cab using Uber or Ola ap...

• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...

• Author(s): K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her...

• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementApproach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students...

• Author(s): I. Narsis|R. Vani • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on effective a...

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involv...

• Author(s): N.s. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been ...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThough basically theoretical, the book has throughout Indian background. An effort has been made to bring the definition of public finance to date. The...

• Author(s): Sonu Trivedi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen o...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Kuldeep Singh | Ramesh Soundararajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPredict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data w...

• Author(s): Jagdeep Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThrough this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. 9 Brand...