Business Management

• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyManagement is the primary force within any organization which coordinates the activities of various systems in relation to ...

• Author(s): Sushil Kumar Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer counseling, planning and guiding is a very important and contemporary topic. Many books, articles and studies dea...

• Author(s): Ganesh Chella | Archana Edward Madhavan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCoaching promises a leader-development intervention, but turning that promise into tangible results can be chal...

• Author(s): B. NandhaKumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStock market or equity market is the aggregation of buyers and sellers of stocks, which may include securities listed on a stock exchang...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employee...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsP.C. Jain, B.A. Hons., J.D., M.A., Ph.D. from Punjab, Delhi and Kurukshetra Universities respectively has been Professor and Head of the Department of ...

• Author(s): Devyani M. Lal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Architecture & Interior DesignsWhat do some of the world’s leading brands within design, technology and business industries have in common? They adapt...

• Author(s): Nancy Stanford Blair | Mark L. Gesner • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a call to adventure, an opportunity to live life to the fullest and a guide to discover your own pat...

• Author(s): Kaushal Kumar Agrawal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book Insight into Income Tax: Based on Memory Retention Techniques, like its earlier editions, has been designed for ...

• Author(s): Udai Lal Paliwal | Sandip Shah | Vineeta Arora • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGIFT IFSC: A Comprehensive Guide is the first book on India’s maiden International Financial Services Ce...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDigital Marketing and Advertising: Practical Approach and Industry Practices serves as your definitive guide to understanding and excelling...

• Author(s): Rajiv K. Tayal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementVery few of us understand money in its totality and true essence. The book presents a wholesome perspective about money and how to handl...

• Author(s): Pushpinder Singh Gill | Paramjeet Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Principles of Management is an attempt to present a clear and logical view of concepts, theories, and p...

• Author(s): Sraban Mukherjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build comp...

• Author(s): Hedwig Lewis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA command over body language has become an indispensable skill in today’s world. It serves as the X-factor that enhances the personalities...

• Author(s): Shil Niyogi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhat do Jack Welch (GE), Howard Schultz (Starbucks), and Ray Kroc (McDonalds) have in common that made their firms grow beyond excellence? ...

• Author(s): S.K. Tarafder • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManagers are the inviolable and solid pillars of organisations on which depends the prosperity of the establishment they work for. With t...

• Author(s): Jagdeep Yashpal Kapoor • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-orie...

• Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismMastering Technical and Business Communication is a captivating book that gives practitioners an opportunity to develop skills in technical wr...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book of...

• Author(s): Shailja Sharma | Nimit Chowdhary • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism a...

• Author(s): Chetan Walia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWas it ‘big thinking’ behind the brilliant minds of Walt Disney, Steve Jobs, Warren Buffet, Mahatma Gandhi, Nelson Mandela, and Mother Ter...

• Author(s): Anandi P. Sahu | Sid Mittra | Shailendra Kumar Rai • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn all-encompassing companion to understanding the nuances of the financial planning process. This ...

• Author(s): Arunangshu Giri | Debasish Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn indispensable companion to UG and PG students of social sciences, this book will enable readers to identify resear...

• Author(s): S. Ramnarayan | T.V. Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementS. Ramnarayan and T. V. Rao build on the foundation of their extensive research and work with organizations over several decad...

• Author(s): Chandrasekhar Krishnamurti | Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis revised edition of the well-known text provides a comprehensive and well-balanced overview of the en...

• Author(s): N.s. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been ...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

• Author(s): Sonu Trivedi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementInternational Organisations have affected all of us in our daily lives, no matter we realize it or not. Hence, every enlightened citizen o...

• Author(s): Vishwanath S. R. • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book examines financial decision-making by firms and discusses how these decisions can create value for the shareholders. Woven ...

• Author(s): Sameer Deshpande | Nancy R. Lee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSocial Marketing in India, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: I...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWays and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and b...

• Author(s): Dinesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how...

• Author(s): K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/ he...

• Author(s): K. Natesa Priya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Civil Services Main Examination is designed to test the academic talent of the aspirant, as also his/her ability to present his/her...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

• Author(s): Madhu Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. The bo...

• Author(s): Anil K. Khandelwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA must-read for all those concerned with the transformation of Indian banking Despite significant turnaround achieved by Public Sect...

• Author(s): Walter Vieira • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPatience is no longer a virtue, It's a by-product! Start at the bottom of the pyramid and work your way to the top in 20 or 30 years? NO...

• Author(s): Mamta Mohapatra | Swati Dhir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA must-have textbook for students and budding HR professionals that provides insights on attracting, retaining and motivat...

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Sharad Sarin • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementStrategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands. “Glob...

• Author(s): Dinesh Kumar | Punam Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWith 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of Ind...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementUnlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the inval...

• Author(s): Madhukar Shukla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhat makes a social entrepreneur ? A handful of pragmatism with a generous dose of idealism. How does one recognize a social entreprene...

• Author(s): Arvind Pande | Sanjay Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCan the greatest business challenges become the harbinger of the biggest corporate transformations? Can leadership be the k...

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSuccessful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation proces...

• Author(s): Sant Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCourses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of...

• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...

• Author(s): Sutapa Bose | Jayabrata Bose • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAspects of financial management that are relevant to educational institutions comprise the content of the book, which has ...

• Author(s): Dr. Debarun Chakraborty | Soumya Kanti Dhara | Adrinil Santra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Rural Marketing in India: Texts and Cases has been written for the graduate and ...

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involv...

• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganisational functioning has become severely complex in the wake of globalisation and “change” has become a powerful force in ev...

• Author(s): Sanjeev Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe pioneering research work contained in this book seeks to combine the emerging patterns of HRD. The endeavoured and enriched par...

• Author(s): Vanita • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDale Carnegie was probably the first popular figure to link communication skills with managerial success. Few employees work according to their ...