Business Management

• Author(s): M.E. Thukaram Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedur...

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The book is written for students of universities, colleges, and institutes pursuing their academic or professional education, either as regula...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...

• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...

• Author(s): Syed Ali Dilawer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAttending courses on Project Management and even passing recognized certification exam teaches you the theory and the principles of Pr...

• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...

• Author(s): Janak Raj Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEver since the Structural Adjustment Programme of 1991, the concern about the ever growing size of fiscal deficit has developed. In the...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...

• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...

• Author(s): Balavant M. Unnibhavi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, rese...

• Author(s): Zubair H. Shaikh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management“The most impressive aspect of this book is that it would be highly useful to ERP professionals and all those who are getting initiate...

• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe dictionary has been carefully compiled and edited to provide all important words, terms, concepts, institutions and principles...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for those appearing in UGC-NET/SLET in the subject of Commerce. It would also be useful for candi...

• Author(s): A. Mustafa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA case study is a detailed study of a social unit, viz. a person, group, institution or the entire community. The method that we apply to ga...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

• Author(s): S.G. Sreejith • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Strategic Marketing (Third Edition) is a thoroughly revised an...

• Author(s): Pravir Malik • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics If markets and the institution of business are dysfunctional, t...

• Author(s): Ramesh Soundararajan | Kuldeep Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: GeneralIn a dynamic world, the role of HR is central in tapping the vast potential of human capital and ...

• Author(s): Dr Hemantha Y • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Art of Retail Analytics: A Perfect Blend of Retail Merchandisi...

• Author(s): Micke Darmell | Kapil Rampal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe promise of a connected world... The lure of information on your fingertips... The trappings of a global citizen… The c...

• Author(s): Dr Pravir Malik • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe power to change things lies within us. Presented in this book is a theory of how shifts in the self can have profound shifts in cor...

• Author(s): Debashis Sarkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOperational excellence is an attainable destination. In the post-COVID world, operational excellence has taken center stage as business...

• Author(s): Ganesh Chella • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book is a collection of 25 inspiring stories about the unique and personal developmental journeys of 25 senior leaders towards the c...

• Author(s): Dinesh K. Srivastava | U. Sankar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDevelopment and Public Finance is a commemorative volume on late Dr. Raja J. Chelliah, one of the foremost Public Fina...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementTotal Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment...

• Author(s): Gaurav Sood • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies ...

• Author(s): Phani Medicharla • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAt the core of innovation and growth in any organization lies a driven and motivated team player who needs to be constantly nurtured a...

• Author(s): Ritu Ahuja • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present textbook that focuses on Indian Financial Market System is primarily designed for the students of management at all levels. Base...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementPlanned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the ...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer...

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementGlobal Risk / Global Opportunity provides business leaders, managers and consultants with tools that help strategize t...

• Author(s): Rabi N. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Global Financial Crisis (2007–2008) is undoubtedly the most severe financial crisis the world witnessed since the Great Depression o...

• Author(s): Pritam Singh | Asha Bhandarker | Subir Verma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAre Indian firms living up to their potential? Why is it that Indian boards are not steering Indian organ...

• Author(s): Roop Sen | Uma Chatterjee • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book explores the friction between people with different gender and sexual identities in organizations. While organizatio...

• Author(s): Shlomo Maital | D.V.R. Seshadri • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSuccessful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation proces...

• Author(s): T. V. Rao | Anil K. Khandelwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDr Udai Pareek, one of India’s most influential social scientists of yesteryears, has changed the thought process of man...

• Author(s): Mathew J. Manimala • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhile there is a considerable body of literature on both entrepreneurship and achievement motivation, there are still many unanswere...

• Author(s): Gautam Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what ...

• Author(s): Rajat Kanti Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWinning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that ma...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers ...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book consists of three volumes. The first two volumes include complete Text of the World Trade Organisation (WTO). The third volume incl...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book consists of three volumes. The first two volumes include complete Text of the World Trade Organisation (WTO). The third volume incl...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book consists of three volumes. The first two volumes include complete Text of the World Trade Organisation (WTO). The third volume incl...

• Author(s): V.B. Jugale • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe restructurisation of financial sector has wider implications on the macro-economic variables operating in the money market. The trend o...

• Author(s): V.B. Jugale • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book attempts to analyse certain theoretical aspects evolved in agricultural credit system and discusses the role of agriculture in eco...

• Author(s): V.B. Jugale • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn attempt has been made in this book to analyse and assess the policy, procedure and operation of pricing the sugarcane in Maharashtra. Su...

• Author(s): S.L. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in busi...